Communications/Marketing Specialist

3 weeks ago

Dallas, United States Cityscape Schools Full time
Description

STATEMENT OF PURPOSE:

The purpose of a job description is to outline the essential functions unique to a particular job within a specific department. Job descriptions are used to recruit, train, and evaluate employees.

JOB TITLE: Communications/Marketing Specialist

REPORTS TO: Communications/Marketing Director

FLSA STATUS: Non- Exempt

The Communications/Marketing Specialist works to develop and implement communications strategies with Cityscape Schools' key constituencies (students/families, alumni, community supporters, funders, prospective funders, and board members). The Specialist's primary responsibilities are in marketing and communications in an effort to promote positive public image among Cityscape Schools' various audiences and advance the schools' efforts. This position will also collaborate with others in the organization to achieve brand consistency, coordination of messages, and the highest standards for external communications. This position is responsible for coordinating organization-wide design, message, and content generation, including electronic and print communications. One of the most crucial tasks will be the creation and ongoing management of an organization-wide communications calendar.

ESSENTIAL FUNCTIONS:

This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this position. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.
  • Oversee Cityscape's internet and intranet web pages event calendars, athletics, activities, adult education, and department and school site home pages.
  • Develop engaging content for the web and ensure website communications are current, accurate, and update in a timely manner.
  • Provides support, training, and service to school site and department staff in the development, implementation and maintenance of their websites and related applications.
  • Create multimedia content inclusive of photography and videos.
  • Serve as district photographer. Capturing and editing compelling and engaging photography for print and electronic communications.
  • Develop branded and engaging content in InDesign and Canva.
  • Manage district and campus social media accounts, including developing content and executing social media strategies through competitive research, benchmarking and audience identification.
  • Develop paid and organic social media & digital campaigns and tweak campaigns as needed to ensure delivery ROI.
  • Develop digital content for student recruitment campaigns.
  • Create stories to highlight Cityscape's events, initiatives community.
  • Collaborate on the development of content for marketing collateral, included but not limited to brochures, mailers, newsletters, etc.
  • Support in crises and emergency situations by working with leadership to write appropriate communication and distribute it in a timely manner.
  • Lead Communications and Marketing team's CRM system to schedule content and events coverage.
  • Maintains archives, materials, and project documentation.
  • Ensures consistency of District brand.
  • Manage projects as assigned, including but not limited to district initiatives and special events, to include all stakeholders and perspective stakeholders.
  • Creation, production, printing, and dissemination of printed publications for education, development, and administration purposes (such as bi-annual newsletters, mailers, one-pagers, annual report, course brochures, and exhibition and event postcards).
  • Support the development and execution of identity and collateral materials for major organizational initiatives.
  • Create and coordinate content and school coverage calendar and maintain ongoing relationships with vendors.
  • Collaboratively manage and coordinate creation and update of web-content; responsible for content-related protocols to keep web site up to date.
  • Work with technology and education staff to ensure ongoing improvement of websites, including phased updates and redesigns.
  • Develop organic and paid digital and social media content.
  • Provide organization-wide e-communications support; assist with crises and emergency situations
  • Lead Cityscape Schools' efforts to remain up-to-date and effective in electronic communications through convening regular meetings and conversations.
  • Continuing growth of Cityscape's social media engagement and participation, among all its stakeholders.
  • Actively monitor Cityscape Schools' digital reputation.
  • Maintain a database of active local media contacts.
  • Stay up to date with marketing and social media trends and provide innovative ideas for content and campaigns
  • Pitch Cityscape stories and/or emergency situations information to local media outlets, when and if directed by the Communications Director.
  • Provide social media and website training to school administrators.
  • Research, capture and write compelling stories about Cityscape events, initiatives and community.
  • Performs other duties as assigned that support the overall objective of the position.
QUALIFICATIONS:
  • Bachelor's degree, preferably in marketing, English/journalism, or a related communications field.
  • 1-3 years of marketing, communications, media or public relations experience preferred.
  • Bilingual English/Spanish is preferred
  • Excellent written and verbal skills.
  • Creative thinking and problem-solving skills
  • Demonstrated interest in the visual arts and youth education
  • Experience in developing social media content
  • Familiarity between Windows and Mac operating systems, HTML, Microsoft Office, Adobe Photoshop, InDesign, video, photography and experience managing websites
  • Ability to work effectively with multiple individuals and manage several projects at once
KNOWLEDGE & SKILLS:
  • Requires a working knowledge of content management systems and website hierarchy, web page structure, and photo and video creating/editing
  • Requires a working knowledge of software browsers such as, but not limited to, Microsoft Internet Explorer, Google Chrome, Safari, WordPress, InDesign. etc.
  • Requires well-developed skills in copy editing, usage, grammar, syntax, vocabulary, spelling and punctuation, according to AP style.
  • Requires knowledge of standard office procedures
  • Requires knowledge and experience with capturing video and photography and editing.
  • Requires social media & digital content development experience and knowledge of social media and digital trends.
  • Knowledge of marketing strategies and trends is preferred.
  • Requires sufficient human relations skills to work cooperatively as part of a team and facilitate discussions with staff and others outside the department to extract information about web page needs.
  • Storyboarding with images, videos and other social media.
  • Requires skill in the initiation, planning, executing, controlling, and closing of projects.
ABILITIES:
  • Operate a variety of technological equipment such as computers, mobile devices, projectors, cameras, etc.
  • Update skills on a regular basis to keep ahead of rapidly changing technology
  • Problem solve and resolve issues with appropriate solutions
  • Assist in training staff in use and maintenance of web pages
  • Prioritize work to meet deadlines and maintain schedules
  • Communicate, understand and follow both oral and written directions effectively
  • Establish and maintain cooperative and effective working relationships with diverse groups of people.
  • Work independently with little direction.
  • Demonstrate social networking experience and social analytics tools knowledge.
  • Provide quality customer service.
  • Manage multiple projects simultaneously.
  • Edit text error-free with accuracy.
  • Establish effective working relationships with students and parents, school, network and central office staff.
  • Lead large-scale programs and/or projects.
  • Demonstrate a sense of urgency in accomplishing goals and objectives to ensure success
  • Ability to work occasional evenings and weekends as needed.
  • Communicate using patience and courtesy in a manner that reflects positively on the District
  • Actively participate in meeting District goals and outcomes.
  • Learn District organization, operations, policies, objectives and goals and ensure activities align with the aforementioned.
PHYSICAL ABILITIES:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. This position requires:
  • Requires the ability to function effectively indoors in an office environment engaged in work of primarily a sedentary nature and to accomplish the following, with or without reasonable accommodation
  • Position involves light to medium walking, standing, stooping carrying and lifting of lightweight materials (under 25 pounds)
  • Requires visual acuity to read numbers, letters, and images.
  • Requires hand and finger dexterity to use a keyboard at an advanced rate, and hand-eye coordination to use a computer pointing device.
  • Requires speaking and hearing ability sufficiently to hear over phone and carry-on routine conversations.

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