Senior Marketing Manager

3 weeks ago


Madison, United States Exact Sciences Full time

EXACT SCIENCES CORPORATION

Senior Marketing Manager

MADISON ,

Wisconsin

Apply Now

JOB REQUIREMENTS: Help us change lives At Exact Sciences, we\'rehelpingchange how the world prevents, detects and guides treatment forcancer. We give patients and clinicians the clarity needed to makeconfident decisions when they matter most. Join our team to find apurpose-driven career, an inclusive culture, and robust benefits tosupport your life while you\'re working to help others. PositionOverview The Senior Marketing Manager, Breast Portfolio will beresponsible for developing multi-channel and omni-channel strategies andtactics for the Precision Oncology breast portfolio. This role willdevelop and execute this plan in partnership with the Precision Oncologymarketing team. They will support marketing data analytics to drive datadriven decisions and will participate in operational planning and leadthe tactical plan across multiple channels. Essential Duties Include,but are not limited to, the following: Contribute to the development ofthe operational and tactical annual plan for the brand, working closelywith precision oncology marketing colleagues and stakeholders.Support/drive the evolution of brand campaigns for the breast portfolio.Lead the development of multi-channel marketing and communicationsstrategies and plans to support the precision oncology breast portfoliobusiness. Partner with the marketing communications team on brandspecific multi-channel campaign activation and optimization. Ensure theproduct positioning, messaging, and product campaign is effectivelyintegrated into the all promotional assets. Lead customer personadevelopment for customer capture in digital and other channels. Analyzequalitative and quantitative data to continually gain a deeperunderstanding of the market and customer needs. Collaborate withCommercial Analytics team to ensure appropriate analytical plans aredeveloped and measure promotional program effectiveness, efficiency, andreturn. Lead conference strategy in partnership with marketingcommunications and medical teams to maximize conference value. Leadmarketing focus on messaging relative to societal determinants of healthin the cancer space Provide day-to-day oversight of external agencypartners and manage the budget. Participate in field force advisorycommittee to gain insights on current and future HCP tactics, andcompetitive intelligence. Ensure coordinated efforts for training offield force partnering with sales effectiveness team and sales... Forfull info follow application link. We are an equal employmentopportunity employer. All qualified applicants will receiveconsideration for employment without regard to age, color, creed,disability, gender identity, national origin, protected veteran status,race, religion, sex, sexual orientation, and any other status protectedby applicable local, state or federal law. Applicable portions of theCompany\'s affirmative action program are available to any applicant oremployee for inspection upon request. ***** APPLICATIONINSTRUCTIONS: Apply Online: ipc.us/t/BDAA327F3DD141DA

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