Digital Media Buyer

4 weeks ago

Hunt Valley, United States Sinclair Broadcast Group Full time

We are hiring for a Digital Media Buyer to help define and architect our media buying structure against all programmatic tactics across every DSP leveraged by Compulse. This role will have a heavy focus on CTV inventory buying structure and work closely with the media buying team. Also responsible for implementing, testing and tracking performance of all inventory Deals/PMPs in the system and be an integral part to ensure delivery of campaigns at an optimal price to the business.

Responsibilities?

Partner with Sr. Inventory Manager to onboard or modify CTV inventory deals and PMPs.

Works closely with Sr. Inventory Manager to build inventory templates to for CTV/OTT media buying team

Work on custom CTV inventory builds as needed

Assist Sr. Inventory Manager and Adops department heads in training various teams on Inventory available and build structures.

Become fluent in Demand Side Bidding (DSPs) platforms such as, Xandr Amazon, Beeswax, The Trade Desk, Simpli.if in an effort to optimize to client KPIs.

Shape inventory to ensure clients spend is allocated to a diverse group of quality CTV, Display and OLV publishers.

Responsible for driving profit and margin initiatives.

Seek out new opportunities for acquiring inventory at better rates

Help shape new or niche product offering such as Audio or Political OTT buying

Partner with Account Management and Sales for Quarterly Business Reviews

Works closely with the Media Buying team in an effort to pace and deliver campaigns efficiently

Help solidify and streamline product offerings

Able to quickly understand the business process and needs and translate them into business requirements

Help track and trend performance data with our supply side buying partners

Skills:

3-5 Years of experience executing programmatic media spend or configuring deals inside DSPs.

Thorough understanding of the Ad Tech landscape with an emphasis in DSP mechanics, RTB, Optimization and Pacing is required.

Extensive experience in Xandr a plus

BS/BA in an analytical field

Strong analytical skills and ability to make fast decisions with limited and noisy data.

Strong knowledge of the overall ad tech landscape (RTB and DSP experience preferred)

High level of proficiency with MS Excel

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace

About Us

Make your mark in Media with Sinclair Broadcast Group, a diversified media company dedicated to connecting people with content everywhere We have consistently led the broadcast industry since our inception, and now Sinclair owns the largest regional sports network business and one of the largest television broadcast portfolios in the country. In addition, we have affiliations with all of the major broadcast networks, own Tennis Channel, and several multicast networks including TBD and Comet. Our content is distributed over-the-air, on multi-video providers, and through our industry-leading digital media platforms. We're at the forefront of NextGen technology, enabling innovative new ways to engage with broadcast content like never before. We also recently launched a free TV streaming service called STIRR. Our success is the direct result of our extraordinary employees and management team who believe in our vision and are dedicated to ensuring a great future for our employees. We are advancing the world of Media and want YOU to join our winning team

About the Team

The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Lets talk.

The base salary compensation range for this role is $100,000 to $110,000. Final compensation for this role will be determined by various factors such as a candidates relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

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