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Brand Manager

3 months ago

Jersey City, United States What Goes Around Comes Around Full time
Description

The Brand Manager will be focused on providing product knowledge to our retail partner sales staff, as well as train and communicate with all WGACA sales specialist. This role will also maintain all displays in line with company standards and providing an excellent in-store experience across our retail partner network.

The Brand Manager is responsible for maintaining the brand image in the store environment and using their regional experience to develop market strategies that tell the brand story consistently. They will use that knowledge to assess individual market needs, ultimately supporting the global business strategy by expanding our account base and maintaining the existing one.

This position will be working on everything from store sales development, running trunk shows, promoting and selling the WGACA brand. Being well versed in all aspects of the fashion industry is a must; you're required to be in touch with market trends as well as popular styles in a specific location, culture, age, economic group or trend.

The goal is to use visual merchandising to convert window shoppers into prospects, drive branding and sales objectives and maximize profitability.

Responsibilities
  • Develop relationships with our retail partners from a visual perspective to promote services and address visual concerns, issues, etc. (i.e. negotiate for prime location within each store)
  • Uphold brand direction and vision developed by the corporate office while appropriately tailoring to localized needs.
  • Maintain a strong floor presence while acting as a role model for Sales Associates by exhibiting the highest Customer Service Standards and modeling/managing the appropriate selling behaviors
  • Produce window displays, interior displays, floor plans and special promotions displays if necessary
  • Travel to New York at least once a year for product training, helping to assess and guide presentation of assortments, validate capacity requirements, and plan seasonal strategies for all retail and wholesale businesses.
  • Act in alignment to the organization's culture, products, image and target market
  • Develop great working relationships with District and Store managers
  • Plan and execute PK seminars as needed
  • Plan monthly calls with underperforming stores
  • Send weekly recaps for store visits
  • Assist store associates with selling tips and event ideas to drive sales and foot traffic
  • Maintain a strong understanding of category market trends and meet consumer expectations and ever evolving needs.
Qualifications
  • Knowledge of the luxury accessories market
  • Proven work experience as a visual merchandiser or visual manager
  • Demonstrable visual design skills with a strong retail merchandising portfolio
  • Solid experience in field visual merchandising, including window displays, signs, interior displays and space utilization
  • Proven success in a comparable VM leadership role, responsible for multiple geographies
  • Strong creative skills and real passion for product.
  • Assertive but diplomatic
  • Strong communication, collaboration and interpersonal skills including influential leadership
  • Action oriented and independent with strong organizational skills
  • Effective at overcoming ambiguity with solid go-forward strategies
  • Flexibility to prioritize and effectively manage a broad variety of initiatives
  • Strong analytical skills and financial acumen, proficient in Excel is a must
  • Cultural awareness and ability to accommodate different time zones
  • Willingness to travel regularly to meet the needs of the business
Travel Requirements:
  • 80% Monthly Travel throughout your designated region
  • Travel at least three weeks out of the month four consecutive days in a row, either Monday-Thursday or Tuesday-Friday
  • Attend Saturday events when necessary

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