Event Marketing Manager Driving Attendance

2 weeks ago

Sarasota, United States OCHS ENTERPRISES LLC Full time

Benefits Bonus based on performance Competitive salary Flexible schedule Overview Responsibilities Develop comprehensive event plans aligned with organizational goals, including timelines, budgets, and resource allocation. Coordinate with vendors, venues, and internal teams to secure necessary services such as catering, audiovisual equipment, dcor, and transportation. Oversee all aspects of event setup and breakdown, ensuring safety standards and quality expectations are met or exceeded. Manage marketing efforts for events through multichannel strategies including social media marketing, email campaigns, print advertising, and digital marketing platforms like Google AdWords and Facebook Advertising. Utilize SEO and content marketing techniques to maximize event visibility online and attract target audiences effectively. Implement marketing automation tools to streamline communication workflows and enhance attendee engagement. Conduct research on industry trends and competitor activities to innovate event concepts and improve future initiatives. Track performance metrics using analytics tools such as Google Analytics to evaluate event success and inform strategic decisions. Manage sales efforts related to advertising sales opportunities at events or through digital channels. Maintain detailed records of budgets, expenses, registrations, and post-event evaluations for continuous improvement. Collaborate with product management teams to integrate event themes with broader marketing campaigns and brand messaging. Experience Proven experience in event management or related roles with a strong background in digital marketing strategies including SEO, social media marketing, content marketing, and performance marketing. Familiarity with advertising sales processes and B2B marketing approaches to foster partnerships and sponsorship opportunities. Proficiency in Adobe Creative Suite (Photoshop, Illustrator) for promotional material creation alongside WordPress and HTML skills for website updates and content management. Hands-on experience with Google Analytics, Google AdWords, Facebook Advertising platforms, email marketing tools, and marketing automation software. Knowledge of print advertising channels as well as e-commerce platforms for integrated campaign execution. Strong research skills combined with copywriting expertise to craft compelling messaging tailored for diverse audiences. Ability to manage multiple projects simultaneously while adhering to budgets through effective budgeting skills. Excellent communication skills paired with a proactive attitude towards teamwork and stakeholder engagement. Join us as an Event Manager where your creativity fuels extraordinary experiences Bring your enthusiasm for innovative marketing techniques combined with your organizational prowess to deliver events that resonate deeply with audiences worldwide Job Type Full-time Work Location In person #J-18808-Ljbffr

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