Creative Director

3 weeks ago

Virginia Beach, United States PMI (Project Management Institute) Full time

Creative Director

PMI is looking for a Creative Director who will play a pivotal role in rejuvenating the PMI brand to build relevance with project professionals and inspire new individuals to join the project management profession. The role will collaborate closely with the Directors of Brand and lead a team to assess and refresh the PMI brand visual identity in alignment with the evolved PMI strategy and newly defined purpose. In addition, this role will oversee the Creative Studio, providing in-house creative services encompassing graphic design, campaign asset development, copywriting, and video production to support the Brand team, broader Marketing team, and the business. What you'll bring to the role:

Brand Rejuvenation: Lead the effort to rejuvenate the PMI brand to align with the evolving PMI strategy and newly defined purpose. Brand Visual Identity: Assess and refresh the PMI brand visual identity, ensuring it reflects the brand's new direction and values. Brand Guidelines: Develop and maintain updated brand guidelines that capture shifts in the brand identity, and ensure they are adhered to across all marketing and communication materials. Creative Studio Leadership: Manage and lead the Creative Studio team, providing in-house creative services that include graphic design, campaign asset development, copywriting, and video production. Cross-Functional Collaboration: Collaborate effectively with the Director of Brand, Marketing team members, and other stakeholders to ensure creative initiatives align with strategic objectives. Brand Governance and Quality Control: Maintain a high standard of creative output, ensuring that all creative materials are of the highest quality, on-brand, and aligned with PMI's messaging. Budget Management: Oversee and manage the budget for creative projects and initiatives, optimizing resources to achieve maximum impact. Role Qualifications:

Bachelor's degree in Marketing, Communications, or related field. Master's degree preferred. 7+ years of experience in a brand creating leadership role. Proven experience in a creative leadership role, with a strong portfolio showcasing successful brand revitalization and creative projects. Expertise in graphic design, campaign development, copywriting, and video production. Strong understanding of brand strategy and the ability to translate it into creative executions. Excellent project management skills and the ability to prioritize and manage multiple projects simultaneously. Exceptional leadership and team management skills. Strong interpersonal and communication skills, with the ability to collaborate effectively across departments. Proficiency in industry-standard design and creative software. A passion for creativity and a deep understanding of current design and marketing trends.

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