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Director of Public Relations

3 months ago

Virginia Beach, United States A Groundworks Company Full time

Groundworks is looking for a seasoned Director of Public Relations to join our growing marketing department

This position is located in our Field Support Headquarters in Virginia Beach, VA.

We are the leading and largest foundation services provider specializing in foundation repair, crawl space encapsulation, basement waterproofing, and concrete lifting. We operate throughout the United States and Canada with over 20+ brands and 60+ different branch locations, providing our employees the ability to make a positive difference in our customers' lives on a national scale. As a Private Equity backed company, we have seen tremendous growth, and we are looking for talented individuals to help us grow into a multi-billion-dollar company.

The right candidate is comfortable working with and leading team members of all levels and departments within the organization. They will work closely with our senior leadership team to craft the brand and voice of Groundworks. They enjoy daily challenges to solve problems in new and creative ways and are continually pushing themselves and those around them to improve.

The Director of Public Relations will promote and curate the Groundworks message for a diverse group of stakeholders including employees, customers, industry stakeholders, and financial partners.

Job Responsibilities:

  • Develop and execute marketing communications plans that promote the Groundworks' message using earned media, message development, industry collaboration, and media connections to grow the Brand
  • Advance the work of and position the Groundworks as a leader in the community by actively engaging with coalitions and strategic partners. Focus efforts on messaging and communications-related activities.
  • Develop media strategies that collaborate with SEO efforts to drive the site authority of Groundworks and each of the local brands
  • Develop plans to highlight the amazing leaders that we have a Groundworks to drive Groundworks' position as an industry leader
  • Collaborate with our internal teams to communicate messaging to our 5,000+ employees to promote culture and corporate alignment
  • Develop relationships with local media to increase awareness of the Groundworks. This can include traditional and non-traditional media outlets and should reach diverse populations appropriate for the market.
  • Work in collaboration with branches to develop and implement strategies that improve the standing of the branch in their local markets.
  • Develop and implement social media strategies to educate and foster community connection
  • Work to develop a highly local strategy that will elevate Groundworks' 15 local brands, highlighting the years of service and community impact
  • Responsible for the overall brand voice in the media and industry.
  • Work with staff leadership to manage local crisis communications or sensitive issues as needed.
What is required to join our team as a Director of Corporate Communications:
  • Bachelor's degree from an accredited university
  • Advanced degree in a supporting field preferred
  • Must have at least 8+ years of experience in public relations communications, public relations, marketing, or journalism.
  • Knowledge of media and communications principles, ethics, practices, and techniques, including technical requirements.
  • Strong executive presence, comfortable collaborating on the company's message with senior leadership and key shareholders
  • Exceptional skill in written and oral communications, including business writing, news writing/editing for print and broadcast, conversing by telephone and conducting presentations to large or small groups.
  • Existing connections in the media industry is a strong plus for candidates to help further the Groundworks message
  • Require strong knowledge of digital communication platforms.

Ability to travel can be required to support our diverse geographic footprint. (1-2 trips monthly

Groundworks is the fastest-growing foundation repair company and a recognized leader in our field. We win every day by being the best at being better. We seek only the most hard-working and dedicated people to join our team. If you are a leader, seek to grow every day both personally and professionally, and are humble, hungry and ready to grind, you are a perfect candidate for our position. Contact our recruiter now and let's start a conversation about your future with our team.