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Content Marketing Manager

4 months ago

Fall River, United States The Ladders Full time
For almost 30 years, Beghou Consulting has been a trusted adviser to life science firms. Together we combine our strategic consulting services with proprietary technology to develop custom, data-driven solutions that allow life sciences companies to take their commercial operations to new heights. We are dedicated to client service and offer a full suite of consulting and technology services, all of which are rooted in advanced analytics, to enhance commercial operations and boost sales performance.

We are seeking a Content Marketing Manager who will be responsible for developing and executing comprehensive content and event marketing strategies that drive brand awareness, engagement, and lead generation. This role demands a unique blend of stakeholder management, planning skills, and project management capabilities, with a passion for understanding and delivering value to prospects and customers.

We'll trust you to:
    • Collaborate with the Marketing Director, Beghou SMEs, customers, and other industry experts to create and implement a content strategy that supports our commercial goals and aligns with customer needs.
    • Coordinate with copywriters, designers, and SMEs to produce high-quality, engaging content in various formats, including executive briefs, infographics, videos, articles, and case studies.
    • Plan, organize, and execute virtual and in-person events, such as conferences and webinars, ensuring they are engaging and successful.
    • Work with the digital marketing specialist to drive content engagement with the right audience at the right time across multiple channels, including organic social media and email campaigns.
    • Ensure a cohesive Beghou point of view on key topics by working closely with cross-functional teams, maintaining brand messaging and visual consistency across all materials.
    • Monitor and analyze content performance metrics to optimize strategies and enhance audience engagement.
    • Coordinate with external vendors, agencies, and partners for content creation and event logistics.
    • Manage the content and event marketing budget to ensure maximum ROI.
    • Stay informed on industry trends, customer needs and interests and competitor activities to identify opportunities for innovation and improvement.
You'll need to have:
    • Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
    • Minimum of 5 years of experience in content marketing, event management, or a related role.
    • Strong writing and editing skills, with the ability to craft compelling content for various audiences and platforms.
    • Excellent project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
    • Creative thinker with a strategic mindset and the ability to develop innovative marketing solutions.
    • Proficiency in digital marketing tools and platforms, including CMS, CRM, email marketing software, and social media management tools.
    • Strong analytical skills, with the ability to interpret data and draw actionable insights.
    • Experience with event planning software and virtual event platforms.
    • Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.


What you should know:

-We treat our employees with respect and appreciation, not only for what they do but for who they are.

-We value the many talents and abilities of our employees and promote a supportive, collaborative, and dynamic work environment that encourages both professional and personal growth.

-You will have the opportunity to work with and learn from all levels in the organization, allowing everyone to work together to develop, achieve, and succeed with every project.

-We have had steady growth throughout our history because the people we hire are committed not only to delivering quality results for our clients, but also to becoming leaders in sales and marketing analytics.

Compensation and Benefits:

Beghou Consulting offers a competitive compensation package and a full compliment of benefits including the following:

-Medical/Dental/Vision Insurance

-Life & AD&D Insurance

-Disability Insurance

-401k with employer matching

-Phone stipend

-Lifestyle Wellness Account

-Paid parental and bonding leave

-Tax-free commuter, health, and childcare accounts

-Company match for your charitable donation

-Employee discount program

-Tuition reimbursement program

-Paid time off and company holidays

Equal Opportunity Employer

We are committed to fostering an inclusive company culture that respects and promotes diverse backgrounds and points of view. We look for candidates who will add to our culture and support the company's vision of a diverse, equitable, inclusive, and collaborative workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. We are proud to be an equal-opportunity employer. If you are excited about this role but do not meet 100% of the qualifications listed, we still encourage you to apply. You may be just the right candidate for this or other roles.

Must be legally authorized to work in the United States without the need for employer sponsorship, now and at any time in the future.