VP, Marketing

3 weeks ago

Tampa, United States Coca-Cola Beverages Florida Full time
Who We Are:
  • Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States.
  • Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR.
  • Coke Florida was named as a 2023 US Best Managed Company by Deloitte Private and The Wall Street Journal. This program recognizes outstanding U.S. private companies and the achievements of their management teams in four key areas: strategy, ability to execute, corporate culture, and governance/financial performance.
What We Offer:
Eligible full time Coke Florida Associates can participate in our Total Rewards Program which includes:
  • Total Wellness Programs including health, dental and vision plans
  • 401K program with healthy company match
  • Supplemental Life Insurance
  • Three weeks of vacation pay, and 11 company paid holidays*
  • Tuition reimbursement
  • Employee Assistance Programs (EAP)
  • Competitive compensation
Coke Florida is searching for a VP, Marketing to work out of our Tampa HQ based office.

The Vice President of Marketing will be responsible for leading a team of diverse marketing professionals and for overseeing all "end to end" commercial marketing activities from strategy to planning to execution and evaluation. They will be responsible for leading the annual Commercial planning process while also serving as the primary liaison with The Coca-Cola Company's Franchise Team and key Brand partnerships. They will be responsible for the ongoing assessment of marketing capabilities and processes to adapt to the evolving needs of the enterprise in serving our diverse consumer, customer, and community landscape.

The successful candidate will align to our Cultural Norms and possess a strong GM mindset with demonstrated success in a fast-paced, entrepreneurial environment. He/she must be grounded in fundamental principles of Marketing while possessing a strong Operational Marketing background/knowledge; preferably in the consumer packaged goods industry. They should be knowledgeable and committed to integrating Digital into the overall marketing mix as a key enabler to increase marketing effectiveness and efficiency. Lastly, and most importantly, they must have high emotional IQ and be adept at leading teams, developing talent and performance management.

Roles and Responsibilities
  • Lead and develop a diverse team; inclusive of hourly employees.
  • Lead in the development of the joint business plans with key brand partners and customers.
  • Develop effective category management & shopper insights capabilities.
  • Lead beverage segmentation efforts to in alignment with company's broader segmentation strategy.
  • Manage all "end to end" marketing activities including program design, development, implementation, execution, and evaluation.
  • Leverage key Community partnerships as part of the commercial planning process.
  • Manage Sales collateral and content & develop Picture of Success in a timely manner.
  • Execute impactful experiential marketing programs to create customer and community value.
  • Leverage Field Audit Team to measure execution and identify key opportunity areas.
  • Effectively manage the media mix with a high emphasis on developing digital marketing capabilities.
  • Review all consumer, industry, and category research to identify trends and opportunities to pursue.
  • Participate in the identification, evaluation and development of new products, merchandising, distribution, and venture opportunities.
  • Research and drive new and innovative ways to market Coca-Cola products.
  • Develop and administer the marketing budget.
  • Lead in the development of the frontline incentive calendar in alignment to the commercial plan.
  • Implement testing programs to identify business-building initiatives.
  • Manage and maintain effective Vendor relationships.
  • Manage POS Store operations w/ a continuous improvement mindset to increase efficiency & effectiveness.
  • Insure the effectiveness and efficiency of in-house print operations.
  • Serve as the primary point of contact for brand partner relationships including The Coca-Cola Company brands, Monster Energy, Bodyarmor Sports Nutrition, and Fairlife.
  • Represent Coke Florida in key system governance routines including the Commercial Planning Sub-Committee (CPSC), Product Life-Cycle Management Sub-committee (PLM) and Monster Energy National Bottler Committee.
For this Role you will need:
  • A minimum of 10 years of senior-level marketing experience in the customer packaged goods industry, preferably in food or beverages, with extensive operational marketing experience.
  • Successful track record as an enterprise leader with a strong general manager orientation.
  • Experience managing multiple projects concurrently in a dynamic environment.
  • At least 5 years of management and supervisory experience; leading a large team with diverse knowledge, skills and abilities.
  • Stays abreast of all current market trends & committed to his/her personal development.
  • Successfully position products within highly competitive product categories.
  • Ability to synthesize research and information to create compelling marketing and advertising programs on a limited budget
  • Proven experience at driving teams and building consensus with cross-functional areas
  • Promotes teamwork and possess strong interpersonal skills
  • Adapts to business changes readily and enthusiastically
  • Experience with Digital Media
  • Effective Project Management skills
This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Coke Florida reserves the right to revise the job description at any time and to assign additional duties and responsibilities as needed.

Employment with Coke Florida is at-will. The employee must be able to perform the essential functions of the position satisfactorily and, if requested, reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions of their job, absent undue hardship.

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

Other details
  • Job Family SMT
  • Job Function Marketing
  • Pay Type Salary


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