Media Strategy

4 days ago

Seattle, United States Cinq Music Group Full time

Media Strategy & Operations Manager - Paid Ads (Remote)

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Media Strategy & Operations Manager - Paid Ads (Remote)

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Cinq Music Group Media Strategy & Operations Manager - Paid Ads (Remote)

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Media Strategy & Operations Manager - Paid Ads (Remote)

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Media Strategy & Operations Manager - Paid Ads (Remote)

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Cinq Music Group . Job Title : Media Strategy & Operations Manager Reports to : VP of Global Marketing Location : Remote About the Role: You’ll play a crucial role in managing paid advertising operations for all Cinq artists. This includes developing media plans, setting up campaigns, monitoring delivery and optimizations, and analyzing performance. This role offers a unique opportunity to contribute to the global music business by collaborating across various countries, cultures, and languages with diverse artists and label partners from around the world. A successful candidate will have a solid understanding of digital advertising, audience behaviors, social channels, and the digital music marketplace, as well as familiarity with the operational aspects of digital music distribution. Strong industry relationships and knowledge of both US and LATAM markets are advantageous. Primary Responsibilities: Lead the in-house paid media strategy and operations, including media planning, execution/buying, optimization, reporting, and analysis. Develop media plans with an optimal media mix to achieve desired results. Identify target audiences and analyze their characteristics, behaviors, and media habits. Manage and track approved media budgets. Analyze campaigns and compile comprehensive reports for the team. Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions. Ensure pixel implementation on websites for data collection and conversion tracking, adhering to GDPR compliance. Purchase and organize traditional out-of-home (OOH) advertising. Experience and Qualifications: Bachelor's degree, preferably with a focus on advertising, marketing, business administration, or communications. Experience in media-related/agency work and media planning/buying; preferred experience in traditional media buying (TV, Radio, Print & OOH) and the entertainment industry. Experience buying through various platforms including Facebook, Google AdWords, TikTok, Twitter, Snapchat, and other DSPs. Ability to create compelling reports detailing campaign successes, ROI, and learnings. Proficiency in Keynote, Word, Excel, and PowerPoint. Familiarity with DoubleClick, Google Analytics, Linkfire or FeatureFM, Shareablee. Experience driving eCommerce revenue growth and online lead generation with paid media. Strong written and verbal communication skills in a client-facing environment. Knowledge of traditional media buying (TV, Radio, Print) is a plus. What to expect: About the Company: Cinq Music is a technology-driven record label, distribution, and rights management company. Cinq’s repertoire has won Grammy awards, dozens of Gold and Platinum RIAA certifications, and numerous number one chart positions on a variety of Billboard charts. The repertoire includes heavyweights such as Janet Jackson, Anuel, T.I., Daddy Yankee, Sean Kingston, Bad Bunny and hundreds more. We have a flexible, creative environment, and pride ourselves on providing a fun and unique place to work. Our Values: Commitment: We strive for excellence, empower others, reject complacency, deliver exceptional value, and aim to make the world happier daily. Flourishing: We pursue continuous growth to align our work with what we love, excel at, and what the organization needs. Integrity & Fairness: We promote a meritocracy where equity, inclusion, and honesty are paramount, and everyone’s voice matters. No Fear: We make bold, rational decisions, embrace failure as a learning process, and manage risks effectively. Leading from Behind: We foster self-worth beyond job success, prioritize the organization and others, and believe leaders eat last. Seniority level

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Information Technology Industries

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