Director of Marketing
1 week ago
We are an online retailer of professional skincare and beauty products. We are seeking an experienced, strategic, and results-driven Director of Marketing with a focus on Pay-Per-Click (PPC) advertising, Email Marketing, Creative Strategy, and managing HR related to all marketing initiatives. The ideal candidate will have a proven track record of successfully managing skincare related marketing campaigns, possess advanced skills in analyzing Klaviyo, Google, Bing, Meta, Tiktok and Pinterest ad performance, and demonstrate a strong background in analytics including results, ROAS and budgets. As the Director of Marketing, they will play a pivotal role in developing and executing effective digital marketing strategies to drive customer acquisition, engagement, conversion and retention.
Responsibilities
PPC Campaign Management:
Oversee and orchestrate comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels (Meta, Pinterest, Tiktok).
Conduct thorough keyword research, ad copy creation, and ongoing optimization to maximize ROI.
Monitor and analyze campaign performance, providing regular reports and insights to optimize campaign effectiveness.
Manage end-to-end PPC campaigns, including keyword research, ad direction, and bid management.
Conduct A/B testing and ongoing optimization to improve campaign performance and maximize ROI.
Email Marketing:
Leverage Klaviyo and other email marketing tools to create and implement targeted email campaigns that align with overall marketing objectives.
Monitor email deliverability, open rates, and click-through rates, making data-driven adjustments to improve performance.
Coordinate with creative department on needed assets to segment audiences
Conduct A/B testing with subject lines/ creative/ content.
Analytics and Reporting:
Utilize strong analytical skills to assess the performance of marketing campaigns, providing actionable insights and recommendations.
Develop and maintain KPI dashboards to track key metrics and measure the success of marketing initiatives.
Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.
Strategy and Innovation:
Stay abreast of industry trends and best practices in PPC, email marketing, and analytics.
Contribute to the development of innovative marketing strategies to enhance the overall digital presence and customer engagement.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field.
Skincare retailing related experience.
Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results.
In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms.
Strong analytical skills with the ability to interpret data and translate it into actionable insights.
Proficiency in using analytics tools such as Google Analytics and Triple Whale for campaign tracking and reporting.
Excellent communication and collaboration skills to work effectively with cross-functional teams.
Demonstrated ability to manage multiple projects in a fast-paced environment.
Relevant certifications in PPC and email marketing will be considered a plus.
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