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Marketing Specialist
4 months ago
Clinical Marketing Specialist
Join the transformative team at
City of Hope
, where we're changing lives and making a real difference in the fight against cancer, diabetes, and other life-threatening illnesses. City of Hope’s growing national system includes its Los Angeles campus, a network of clinical care locations across Southern California, a new cancer center in Orange County, California, andtreatment facilitiesin Atlanta, Chicago and Phoenix. our dedicated and compassionate employees are driven by a common mission: To deliver the cures of tomorrow to the people who need them today.
The successful candidate:
***This is a Clinical Marketing Specialist role Clinical writing experience highly preferred***
The Marketing Specialist is responsible for contributing to marketing projects, branding, and community engagement at City of Hope Phoenix focused on the healthcare care professional (HCP) audience. The Marketing Specialist will leverage content to create and design dynamic clinical marketing materials, messaging, events, and campaigns that will positively impact the brand reputation and engage the physician community to choose City of Hope Phoenix. The specialist will work with the Marketing Manager to provide the Physician Relations Management (PRM) team with assets for distribution. This role will analyze the clinical landscape, learn the clinical competitive landscape, and leverage insights to develop hyper-local marketing assets to build trust and loyalty with the goal of increasing patient access. The role will nurture strong relationships with City of Hope Phoenix physicians and clinical teams at the hospital and clinics to be able to develop clinical assets.
The Marketing Specialist will be responsible for gathering information at the hospital level pertaining to new service line opportunities, technology advancements, growth initiatives, brand equity and awareness. The role will ensure project deliverables are met in a timely manner and conduct weekly project status meetings with the Marketing Manager and Executive Director.
The Marketing Specialist will collaborate with the Marketing Manager, Physician Relations Manager, and existing system partners to work cross functionally with hospital teams to support the hospital and increase brand awareness within the community.
Job Qualifications
3-5 years of Marketing or Communications or equivalent experience.
Mass Media knowledge – traditional and digital.
Experience managing relationships with external partners.
Knowledge of concepts of marketing, social media, communications, and public relations.
Bachelor's or Master's degree in marketing, public affairs, communications, business management or related field preferred.
City of Hope is an equal opportunity employer. To learn more about our commitment to diversity, equity, and inclusion, please
click here
.
To learn more about our comprehensive benefits, click here: Benefits Information
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