Senior Marketing Specialist

1 week ago

Minneapolis, United States Twin Cities Orthopedics Full time

This is a full-time position working M-F from 8:30 am - 5:00 pm. This is a hybrid position which will involve working Tuesday and Wednesday out of our Corporate Office in Bloomington.Twin Cities Orthopedics is an operating division of Infinite Health Collaborative (i-Health), a group of local medical practices, owned and led by its physicians, on a mission to give patients more control over their healthcare. We have a comprehensive Medical, Dental & Vision Plan, Maternity Bundle, 401K with Profit Sharing, Tuition Reimbursement, Gym & Car Rental Discounts and more.Brand Management Maintain strong understanding of TCO's brand, strategic plan, marketing goals and objectivesSupport global brand campaign planning and analysis (e.g. OOH media)Develop, execute and manage campaign and promotional collateral for the TCO brand, and affiliate brands as neededLead integrated work with digital, content and creative teams to develop channel plans and campaign measurementProvide creative/messaging direction, priorities and support as it relates to communication efforts for media and marketing materials in collaboration with marketing team members as well as agency partners where applicable.Lead in managing the process and timeline for new creative projects. Lead in internal review process for client materials prior to external review.Lead campaign recap and quarterly reporting efforts, ensuring analysis of both campaign and business performance through key performance metricsOversee management of web platforms for branded collateral and assets (Swag Shop, IOS, etc.).Ensure brand compliance of TCO and affiliate brands.Assist in brand & communication support for affiliate brandsManage relevant agency/vendor relationshipsAct as an event brand ambassador at client, partner and sponsor events.Clinic and Physician Marketing Serve as a strategic partner / liaison for TCO clinic operations leadership to deliver effect marketing plans that support business objectivesSupport intake of new requests, develop effective strategic briefs and collaborate with integrated teams to kick off projectsDevelops marketing plans and strategies for assigned service lines and specialty services; lead execution of campaigns to drive awareness and support volume growthLead new physician onboarding, marketing plans and material developmentSupport clinic marketing requests and special projectsMaintain strong, consistent communication between the Marketing team and key operations partnersProject Management Lead in project coordination and management of clinic/operations client projects, strategic projects and eventsManage relevant TCO marketing budgets and assist in accounts payable.All other duties as assigned.Education and Experience RequirementsBachelor's degree in Marketing, Communications, Business Administration, Management or related area.6- years of related work experience. Knowledge, Skills & AbilitiesExperience in marketing/communications, project management, media campaign, corporate branding/marketing, and/or brand managementExperience with integrated marketing programs (marketing collateral, digital assets community partnership, etc.) targeted to different consumer and corporate audiencesAbility to influence and build credibility with leadership on marketing strategiesAbility to simplify complex topics and data into meaningful, actionable plansExcellent project management skills with the ability to effectively lead internal and external teams, meetings and groupsExcellent organization, communication, and time management skills, including ability to work on multiple projects simultaneously under tight deadlines and manage expectations of all stakeholdersExcellent organizational and time management skills with the ability to manage varied projects simultaneouslyExcellent problem-solving and analytical skills; ability to effectively collect, analyze, organize, distill and present information, and able to build consensus and find creative solutionsSelf-motivated; ability to lead projects independently from concept to completionStrong verbal and written communication skills with ability to continually focus on streamlined and effective communication efforts.Ability to work collaboratively and effectively with other teams within and outside the organizationStrong writing, editing, and communication skills, with keen attention to detailAbility to work collaboratively and effectively with other teams within organizationStrong verbal and written communication skills, relationship-building skills, and ability to thrive in a collaborative environmentEssential Requirements:Ability to:Comply with company policies, procedures, practices and business ethics guidelines.Complete job required training.Comply with all applicable laws and regulations, (e.g. HIPAA, Stark, OSHA, employment laws, etc.).Demonstrate prompt and reliable attendance.Work in the clinic, office or surgery center during business hours.Travel independently throughout the clinic, office or surgery center (which may include movement from floor to floor); frequent bending, lifting, standing, stooping or sitting for long periods of time may be required.Work at an efficient and productive pace, handle interruptions appropriately and meet deadlines.Communicate and interact in a respectful and professional manner.Prioritize workload while being flexible to meet the expectations of the daily operations.Apply principles of logical thinking to define problems, establish facts, and draw valid conclusions.Understand and execute a variety of instructions.Effectively operate equipment and communicate on and operate the phone system.Work independently with minimal supervision.Travel to other work locations, if required.Performance Expectations - i-Health's Core Values:Integrity - Do the right thing and take responsibility for what you do and sayService- Consistently contribute to deliver an exceptional experienceQuality - Act with high purpose, committed effort, and skillful execution to exceed expectationsInnovation - Identify progressive solutions that improve service, teamwork, efficiency, and/or effectivenessTeamwork - Be a part of the whole; support each other positivelyEnvironmental Conditions:Part-time remote work with required days in-officeCollaborate corporate office settingNotesTwin Cities Orthopedics is an Equal Opportunity/Affirmative Action Employer and will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the ADA Amendments Act of 2008.This position description will be reviewed periodically as duties and responsibilities change.Essential and Additional Job Functions are subject to modification.

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