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Manager, Corporate Communications
2 months ago
About The Role:
Capital One is looking for a strategic, results-driven communications professional to join a talented group of communicators on our Corporate Communications team.
Working for one of the world’s most recognized brands provides opportunities to learn and grow while creating industry-leading communications campaigns. Our work demands diverse skill sets including experience in developing communications plans; earned media strategy; influencer relations; content creation; reputation building and protection; analytics and insights; and more.
This person will partner with business leaders; marketing and brand partners; and agencies to build and lead strategic, integrated and customer-facing communications programs across channels that highlight our human-centered, tech-forward products and offerings to the target audience and bolster perception of Capital One amongst key audiences.
This position requires exceptional written, verbal, and presentation skills; solid understanding of and experience working with traditional and social media; experience with influencer identification and management; experience leading projects and teams to meet objectives; and the ability to build trusted relationships - with both internal and external stakeholders - while operating in a fast-paced, matrixed environment and an ability to successfully build in white space.
PRIMARY RESPONSIBILITIES:
Exhibit a deep understanding of and ability to communicate the benefits, features and key insights related to enterprise and business goals
Work closely and engage with key stakeholders to build trusted relationships
Identify themes, topics and content that resonate with target audiences and meet strategic business objectives
Leverage data and insights to inform and measure success of narratives and influence programming
Understand, identify, and effectively navigate potential program risks and sensitivities
Ability to work seamlessly as part of a team, in an open and collaborative environment
Lead integrated communications strategies, including paid, earned, shared, and owned media
Identify news hooks and agile earned media opportunities that support business objectives and coordinate outreach, leveraging key contacts and managing relationships to ensure media coverage across a range of media verticals
Build and enhance mutually beneficial relationships among target media and influencers while thoughtfully determining when to incorporate earned media, influencer relations, experiential and content components into programming
Draft and lead the development of effective communications materials, including: strategic plans, public announcements, leader talking points and remarks, social media content and other communications documents for various audiences
Oversee flawless earned media engagement through comprehensive spokesperson training and prep, on the ground support, and media follow-up
Build powerful, dynamic, influencer content that can be adapted and shared across a variety of internal and external channels
Partner and collaborate with Corporate Communications team members to ensure well-managed (consistent, streamlined, value-driven and strategic wherever possible and appropriate) media, influencer and overall external engagement
Effectively manage agency(s) and vendors to support programming and media engagement
Assess risks, issues and potential communications problems and provide proactive solutions
Vet external speaking engagements, assess risks and headwinds, and collaborate appropriately to implement mitigation strategies while providing counsel to business partners and leaders
Embrace research, measurement and analytical thinking as a means to drive Impact
Ensure all work is executed through a lens of strategic impact and measurement, leveraging the latest tools and technology to showcase how communications is driving business outcomes, brand awareness and engagement
Support Capital One enterprise communications
Connect the dots between Line of Business priorities and the broader enterprise to drive efficiencies and create value for our business partners
Identify ways to enhance Capital One’s reputation, ensuring all efforts reflect and bolster the enterprise
BASIC QUALIFICATIONS
Bachelor’s Degree or military experience
At least 5 years of Public Relations experience
PREFERRED QUALIFICATIONS
At least 7 years of Public Relations experience for a leading consumer brand or agency
At least 4 years of experience managing multiple projects simultaneously
At least 2 years of experience with executive-level clients
At least 2 years of experience working effectively with multiple constituents, including peers, executive management, senior management and working within a highly matrixed environment
At least 5 years of experience with current digital and social media technology
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