Sr. Social Media Marketing Manager

1 week ago

California, United States JobBoard.io Full time

By making evidence the heart of security, we help customers stay ahead of ever-changing cyber-attacks.

Corelight is the cybersecurity company that transforms network and cloud activity into evidence. Evidence that elite defenders use to proactively hunt for threats, accelerate response to cyber incidents, gain complete network visibility and create powerful analytics using machine-learning and behavioral analysis tools. Easily deployed, and available in traditional and SaaS-based formats, Corelight is the fastest-growing Network Detection and Response (NDR) platform in the industry. And we are the only NDR platform that leverages the power of Open Source projects in addition to our own technology to deliver Intrusion Detection (IDS), Network Security Monitoring (NSM), and Smart PCAP solutions. We sell to some of the most sensitive, mission critical large enterprises and government agencies in the world.

Corelight is seeking a senior social media marketing manager to help us expand our digital footprint through social engagement and communications efforts that will connect us with new audiences, engage our existing base, and encourage advocacy for Corelight’s Network Detection and Response Platform, which is based on an open-source heritage. This senior manager will be responsible for developing a social media strategy tailored to the strengths of various platforms, implementing, executing, managing, and measuring compelling programs that will increase brand awareness and affinity and maximize advocacy and loyalty.

Objectives of this role

Increase awareness of Corelight across social media channels

Increase engagement for existing audiences with high-quality social initiatives that will inspire advocacy and encourage loyalty

Acquire new followers by filling gaps in our marketing content output

Align our brand with credibility in cyber security, thought leadership, and emerging trends

Improve ROI through consistent and effective on-target messaging and content

Identify new channels to embed our brand that align with our objectives

Glean insights from social data using monitoring tools and recommend directional changes

Up-level Corelight’s thought leaders and brand ambassadors

Responsibilities

Create rolling 4 quarter strategy to drive social media engagement, impressions and followers within our target ICP

Use social media tools to craft and release content to our social channels

Develop social media programs and campaigns in collaboration with the marketing team

Become an extension of the company’s brand to connect with existing customers, and acquire new ones

Continuously analyze the company’s social strategy to make frequent improvements

Stay up to date with new and emerging trends to help keep Corelight’s social media presence consistently relevant

Establish key performance indicators to understand the efficacy of existing social programs and campaigns and optimize accordingly

Skills and qualifications

10+ years experience leading a B2B brand’s social media initiatives

5-7 years of management and leadership experience

5+ years of marketing experience in cybersecurity

Keen understanding (with examples) of how to craft and execute effective social media strategies

Deep understanding of appropriate social media metrics and how to leverage them to fine-tune program strategies.

Extensive knowledge (audiences, content preferences, objectives) of a variety of current social media platforms

Experience with a variety of social media tools

Strong messaging and copywriting skills in a B2B environment

Strong multitasking capabilities under pressure

Clear, confident communication abilities

Excellent problem-solving techniques

Effective time-management skills

Strong familiarity working across email clients and project management software

Large social media following

A note on experience

We are proud of our culture and values - driving diversity of background and thought, low-ego results, applied curiosity and tireless service to our customers and community. Corelight is committed to a geographically dispersed yet connected employee base with employees working from home and office locations around the world. Fueled by an accelerating revenue stream, and investments from top-tier venture capital organizations such as Crowdstrike, Accel and Insight - we are rapidly expanding our team.

Check us out at www.corelight.com

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