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Sr. Performance Media Analyst

2 months ago

Nashville, United States Bridgestone Americas Full time

Company Overview Wherever you work and whatever role you fill, when you represent the Bridgestone name you know that you are a valued teammate who is part of our larger mission to Serve Society with Superior Quality. We start by offering each teammate more than just a salary. We provide formal training, competitive performance incentives, paid vacation and holidays, healthcare packages for full-time and part-time employees, and a 401k plan to help build your future. We believe people can only provide superior service and quality to others when they are allowed to bring their whole selves to work and know they are supported. We believe in championing all perspectives, individuals and teams because we understand the importance of seeing the world and our business through many different lenses. We are building a team as diverse as the world we serve. So, show us what you are made of. Show us the smart stuff, the tough stuff, the bold, beautiful and brave stuff. Because who you are is what we need. Bridgestone Americas, Inc. is headquartered in Nashville, Tennessee and is the U.S. subsidiary of Bridgestone Corporation headquartered in Japan. Bridgestone Americas and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products to address the needs of a broad range of customers and industries. Position Summary As a Sr. Performance Media Analyst on the Bridgestone Retail Operations (BSRO) Marketing team, you will be responsible for managing and optimizing our paid search and local directory marketing campaigns. Reporting to the Director of Brand Activation, you will focus on driving lead generation through platforms like Google, Yelp, Yellow Pages and others. Your role involves setting and achieving performance goals, analyzing campaign data, and implementing strategies to improve lead volume and ROI. While this role can be remote, the ideal candidate will be in the Nashville, TN area. Responsibilities Collaborate with the media agency to plan, manage, and execute performance media campaigns. Develop and implement strategies to increase lead generation, engagement, and conversion. Manage performance marketing budgets and track performance against goals. Stay up-to-date on industry trends and emerging technologies. Partner with cross-functional teams to optimize campaigns and leverage data insights. Analyze campaign performance and provide recommendations for improvement. Develop roadmaps for ongoing optimization and testing. Minimum Requirements Typically requires a minimum of 5 working years of related experience with a bachelor’s degree; or 3 years and a master’s degree; or a PhD without experience; or equivalent work experience. Prior experience using Tableau and Excel. Prior experience working on SEO optimization for retail stores. Thorough understanding of how SEM and SEO work together. Previous experience using Google Paperclip. #J-18808-Ljbffr