Marketing and Event Manager

4 weeks ago

Acton, United States Apps Associates Full time
Job Description

Summary:

Help strategize and execute key marketing initiatives for a leading global Consulting Firm. Apps Associates is seeking a savvy, eager, diligent, creative and data-driven marketing manager/event planner to work closely with our leaders on the next chapter of our marketing journey. The ideal candidate will have a strong working knowledge of multiple marketing channels (particularly the digital landscape) and will be capable of working with teams on the corporate website, driving SEM, leading digital and social media efforts, and delivering top-notch marketing programs.

This position is remote with 20% Travel.

Essential Job Duties & Responsibilities (Include but are not limited to):

Develop and manage the execution of marketing, advertising and social media initiatives to drive new customer acquisition, lead Road Shows/Event Planning, and increase digital and social media engagement designed to meet business needs.
  • Work with relevant stakeholders on marketing priorities based on changing market conditions to meet business objectives.
  • Maintain and ensure the integrity and consistency of the company's brand identity standards.
  • Analyze marketing data to measure campaign effectiveness and ROI with insights on how to improve and optimize performance of marketing efforts.
  • Stay current on marketing trends and identify new opportunities to reach target audiences.
  • Oversee external vendors on brand promotion and various advertising, digital and social media campaigns.
  • Plan, organize, and execute a variety of events, including trade shows, conferences, partner meetings, and customer events.
  • Take on additional marketing and related projects as assigned by the manager.
The ideal candidate will have extensive experience in managing end-to-end brand and product strategies which drive growth and engagement across multiple channels. This individual will be responsible for developing and executing innovative marketing campaigns that align with our company's objectives.

Requirements:
  • Bachelor's degree in Marketing, Communications, Business Administration, or related field; Master's degree preferred.
  • Experience with tools like Salesforce, Sprout and other Marketing products and Event Planning.
  • 5+ years of experience in marketing, with a focus on brand and product strategy.
  • Proven track record of developing and executing successful marketing campaigns.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Excellent communication, interpersonal, and organizational skills.
  • Ability to work in a fast-paced environment.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Proficiency in digital marketing tools and creative and content management platforms.
  • Consulting Services experience preferred.
  • Strong Microsoft Office skills, including Outlook, Word, Excel and PowerPoint.
  • Knowledge of current marketing and advertising approaches, techniques and methodologies.

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