Email Marketing Specialist

Join to apply for the Email Marketing Specialist role at Museum of the Bible. Get AI-powered advice on this job and more exclusive features. $72,000.00/yr - $77,000.00/yr Position: Email Marketing Specialist. Reports To: Director of Digital Marketing. Department: Marketing (Digital). Location: Museum of the Bible (Washington, D.C.). Salary: $72,000-$77,000 DOE. Salary is adjusted to local market rates. Overview The Email Marketing Specialist will play a key role in advancing Museum of the Bibles mission by supporting our email communications strategy. Working closely with our digital marketing agency, this role focuses on executing effective campaigns that drive engagement, fundraising, ticket sales, and ecommerce revenue. The specialist will be hands?on in Mailchimp, Salesforce (CRM), and other platforms, ensuring best practices are applied in campaign execution, list management, and reporting, while also supporting landing page optimization and revenue?focused strategies. Key Responsibilities Campaign Management & Execution: Collaborate with agency to plan and deliver 10-25 email sends per month, build, test, deploy emails in Mailchimp, ensure technical accuracy and brand alignment, coordinate internal review and approval, manage list segmentation and targeting using audience behaviors, lifecycle stage, and donor/fundraising data. Strategy & Optimization: Partner with agency to refine campaign cadence and editorial calendar, implement A/B testing on subject lines, creative, and CTAs, support landing page strategies that improve conversions across ticket sales, donations, and ecommerce, supply best practices in fundraising and direct?response marketing to email creative and journeys. Data & Reporting: Monitor performance metrics for each campaign (open rates, CTR, conversions, revenue impact, donations, etc.), track and report on fundraising/donation results and ecommerce sales driven by email, maintain UTM tracking for 25 emails per month, manage and regularly update centralized database or spreadsheet of email performance results, pull insights from GA4, BigCommerce, iDonate, and Domo to inform future optimizations. Technical & Platform Management: Manage technical integrations between Salesforce, Mailchimp, Act?On, and Tessitura, ensuring accurate data syncing for donor, ticketing, and subscriber information, maintain healthy lists and deliverability by managing imports, unsubscribes, and data integrity, collaborate with Business Systems and agency partners to troubleshoot issues, support platform transitions (e.g., Mailchimp onboarding), and optimize configurations. Collaboration & Communication: Partner daily with agency team on campaign planning, execution, and reporting, work cross?functionally with Development, Ticketing, and Ecommerce teams to align messaging and offers, coordinate with internal designers, content creators, and marketing leadership to ensure campaign needs are met, actively participate in recurring marketing and cross?department meetings. Qualifications 35 years of experience in email marketing or digital communications, ideally with fundraising or revenue?driving focus. Proficiency in Mailchimp with strong understanding of email marketing best practices and deliverability. Experience with CRM and analytics integrations (Salesforce, Act?On, Tessitura, GA4, Domo, BigCommerce, iDonate) and ability to ensure accurate data syncing and leverage CRM data for targeted campaigns. Knowledge of landing page optimization, CRO, and direct?response fundraising concepts. Strong organizational skills with ability to manage multiple projects in collaboration with agency partners. Analytical mindset with ability to translate data into actionable insights. Passion for the mission of the Museum of the Bible. Time Allocation (Approx.) Email Strategy & Analysis (with agency): 15 hrs/week Campaign Management & Execution: 10 hrs/week Agency Collaboration: 5 hrs/week Technical Implementation: 5 hrs/week Reporting & Other Duties: 5 hrs/week Seniority level Mid?Senior level Employment type Full?time Job function Marketing and Sales Industries Museums, Historical Sites, and Zoos #J-18808-Ljbffr