Product Marketing Specialist
3 weeks ago
Rome Business School (RBS)
è presente in Italia dal 2011 ed è parte del gruppo internazionale Planeta De Agostini Formaciòn y Universidades. Siamo una delle 32 Business School e Università della Joint Venture, attiva in numerosi Paesi, tra cui Francia, Spagna, Brasile e Stati Uniti.
Per espandere le attività nel territorio nazionale, il team Marketing di Rome Business School è alla ricerca di un Product Marketing Specialist. La risorsa che stiamo cercando ha un background di marketing con almeno 1-2 anni di esperienza nel ruolo. Completano il profilo ottime capacità analitiche, di pianificazione, organizzative e relazionali per interagire con diversi stakeholder.
Principali responsabilità e attività:
Creare e gestire user e buyer personas
Analisi dei trend di mercato, competitors e bisogni dei consumatori
Identificazione di opportunità per accrescere il portafoglio prodotti, contribuendo al raggiungimento degli obiettivi di business
Raccolta di insight sui consumatori attraverso ricerche, interviste e analisi dei dati: utilizzo di queste informazioni per migliorare offerta prodotto e champagne a supporto
Definire strategia di Prezzo sulla base dei trend di mercato e della competition
Collaborazione con i colleghi del team Marketing per comunicare nel miglior modo possibile la value proposition sui materiali promozionali
Interazione con diversi stakeholders (management, sales, academic, career center, comunicazione)
Analisi del portafoglio prodotti esistente per identificare, in collaborazione con il team Academic, opportunità di crescita
Analisi dei KPI e reporting (quantitativi e qualitativi)
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