Sr. Director, Product Marketing GenEd

1 month ago

Tulsa, United States Stride Full time

Job Description:

The Product Marketing Senior Director The Product Marketing Senior Director will be responsible for the strategic planning and overseeing the execution of marketing campaigns that promote and drive enrollment for K12's industry-leading online schools, and increase awareness, engagement, and retention of families. Reporting to the Vice President of Product Marketing and Innovation, you will be highly knowledgeable about our product offerings, how they compare to competitor products, and how they meet the needs of specific audiences. You will be a champion for our customers and prospects' needs and drive the development of new features/services to continually enhance the Product-Market fit. You will work across the organization and with outside vendors, leading a team to ensure the continued growth of Stride's K12 business line.

Our diverse team values your contributions, thrives on collaboration, and celebrates successes together. Over 20 years ago, Stride was founded to provide personalized learning - powered by technology. We reached students where they were in their own journeys. We knocked down their barriers to great education. And we gave every learner equal opportunity to succeed - however they defined success. Stride innovated the learning experience with online and blended learning that prepared them for their lives ahead. Stride is a community of passionate leaders. Whether teachers, engineers, curriculum writers, or financial managers - whatever your expertise or role, we all work to empower futures through learning. And changing the trajectory of learning itself is one of our greatest missions. Join us in developing more effective ways to learn and helping learners build the skills and confidence they need to make their way forward in life.

Essential Functions: Reasonable accommodation may be made to enable individuals with disabilities to perform the essential duties.

Develop and execute product marketing campaigns to drive awareness, enrollment, engagement, and retention of families. This includes development of a testing agenda, briefing creative teams (internal and external) and Demand Gen teams (internal and external), and driving analysis/reporting to effectively evaluate product performance.

Manage a team focused on developing a deep understanding of our product offering and audience needs to ensure that all marketing initiatives showcase our products in the most compelling ways.

Create marketing campaigns with the goal of customer acquisition, leveraging product, audience, and market insights.

Lead strategy for go-to-market plans by working across MarComm, Demand Generation, and Customer Experience.

Work with internal and external Creative teams to develop compelling messaging and with Analytics team to evaluate program/campaign performance.

Develop A/B testing and optimization plans to continually improve our product-audience fit.

Monitor trends across education landscape to identify opportunities to drive business goals.

Serve as a credible subject matter expert with a working knowledge of areas of responsibility.

Forge strong relationships with internal and external stakeholders to drive successful marketing campaigns.

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