Content & Social Media Supervisor
3 weeks ago
General Purpose: Lead the social media team, provide social media strategies and content, deploy social media plans and tactics, and participate in broader Jackson initiatives.
Essential Functions:
Leadership
- Demonstrates confidence, authority, and level-headed decision-making as Jackson's leadership voice on social media
- Stays abreast of social media trends, and actively communicates and makes application of these trends within Jackson, within our clients' businesses and within new business opportunities
- Manages a team of social media professionals and fosters teamwork, respect and a constructive work environment
- Provides team leadership that rewards productivity, client performance/satisfaction and servant leadership
- Provides a model of project/team leadership (i.e. prepared, pro-active, thorough, accurate, fair, balanced and a willingness to do whatever is required)
- Creates a working environment that encourages and supports a positive mindset about the work as well as the clients and Jackson staff-members involved
- Ensures direct reports are following all procedures: financial, workflow/process, operational and client-related
- Develops and executes social media plans, and ensures the team follows approved plan
- Develops strategies for and manages all project work that supports and ties to annual social media plans, along with overall brand positioning and key messaging
- Develops content to support social media executions, including written copy and visual imagery
- Minor editing/formatting of visual imagery and video content for social media
- Provides direction/shot lists to Creative Team, as needed, for large-scale creative content development (long form video, highly skilled graphic design work)
- Deploys content on social platforms, either natively or utilizing 3rd party tools
- Social media monitoring/listening
- Engagement with social media followers
- Creates and interprets analytics to support social media and content recommendations
- Oversees project management and day-to-day activities for all social media clients
- Engages clients for input and approval at key stages of plans, content calendars, copy, layouts, etc.
- Develops knowledge and actively seeks current information about clients' organizations, products, services, markets, consumers, industry trends and distribution networks
- Understands and effectively communications the clients' brand tone and personality through written and visual social media content and deployments
- Develops broad expertise and knowledge of our clients' industries
- Assumes and manages fiscal responsibility for client social media budgets
- Monitors social media job costs and grows overall profitability
- Works with Account Team to manage billing, forecasting and cancelled costs for social media clients
- Enters daily record of billable time in accounting software
- Assures that estimates are completed for all social media jobs
Required:
- Bachelor's degree required, preferably in Marketing, Communications, Journalism, or other related field
- 5 to 7 years of social media strategy and social media management experience, preferably in an agency environment
- Experience developing content for B2B and B2C audiences
- Experience managing social media for national or regional brands
- Knowledge and technical proficiency of social media platforms and capabilities
- Ability to capture and develop content via photography and videography
- Experience with social media metrics tracking and reporting
- Keen attention to detail, particularly when working with numbers, metrics, and analytics
- Strong writing skills
- Basic graphic design skills (specific to social media executions)
- Basic video editing skills (specific to social media executions)
- Ability to work efficiently under stress
- Willingness to be on-call outside of normal business hours as social media needs warrant
- Excellent, pro-active interpersonal and communication skills (written and verbal)
- Strong time management, organizational and critical thinking skills
- Ability to problem solve and think critically - using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
- Able to follow direction and work with minimal supervision
- Ability to read and comprehend instruction and correspondence
- Ability to effectively present information in one-on-one and small group situations to clients and other associates of the organization
- Basic computer skills, including proficiency in MS Outlook, Word, Excel, and PowerPoint
- Proactive, resourceful, quick learner, multitasker, strong team player with a strong work ethic
- Commitment to Jackson company values: uncommon creativity, uncommon collaboration, and the golden rule
- 2-4 Years management experience
- 5+ years agency experience
- Experience with Sprout Social, Meltwater and Klear social media tools
- Experience with national or large regional brands
- Motorsports, automotive and outdoor lifestyle industry experience
- Occasional, 10 - 25%
- Social Media Strategist
- Content Manager
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