Associate B2B Marketing Manager, Vertical Segments

3 weeks ago

Rosemont, United States Life Fitness Full time

Join us as we empower the world to work out, creating healthier lives together.

About The Opportunity

The Associate Marketing Manager at Life Fitness will be responsible for developing integrated marketing campaigns directed at key commercial vertical segments (Hospitality, Multi Unit Housing, Athletics/Education, etc.). They will be the voice of the customer within the marketing department for those segments and will use their in-depth market knowledge to develop customer insights for the organization. This position works closely with Sales, Marketing, and other internal departments to leverage activity and facilitate program execution.

this is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days**

What will you be responsible for?

Determine global positioning and key messages of new and existing products across brands for assigned customer segments. Generate insights for the organization based on in-depth customer knowledge. Define market-specific solutions based on customer knowledge and sales input, working across entire brand and product portfolio. Plan and execute creative, data-driven campaigns to generate new traffic at the top of the funnel through paid channels including SEM, display advertising, retargeting, and content. Ongoing campaign optimizations, including ad, landing page testing and execution and analysis of A/B tests. Design and manage marketing automation campaigns that generate leads, nurture customers through the customer journey, and create a connection with our customers. Work with the analytics team to track and analyze campaign effectiveness to determine ROI and go-forward plans. Develop multi-touch demand creation programs that leverage both inbound and outbound tactics, including email, content, webinars, database marketing, SEM, retargeting, social media, etc. Work with marketing communications, digital marketing, trade shows/events, and global marketing teams to execute plans. Work with marketing communications team to define and develop fresh and relevant product marketing content to convey key messages and features. Perform competitive marketing analysis to understand and react to competitive positioning and messaging. Gain market knowledge by regularly communicating with sales team and customers. Work with trade show team to ensure consistent messaging of key product benefits and services to customers in these venues. Attend shows and assist in set up and on-site manning of booth as needed. Collect customer, competitor and industry information and knowledge through the attendance of trade shows, clinics, staff meetings, and site visits. Direct creative team/agency to create new sales and marketing tools, including but not limited to digital sales tools, white papers, videos, and case studies. Direct interactive team/agency to create new pages and update existing pages directed at assigned customer segments. Assist in maintaining department budget including invoice processing, expense tracking, A/R submission and follow up and monthly budget reconciliation. Manage external vendors and suppliers. Assist in maintenance of various segment specific marketing tools. Additional roles and responsibilities as assigned.

What are we looking for in you (qualifications)?

BA/BS in Marketing or related field. 3-5 years marketing experience in a channel or product marketing, or marketing management role Prior experience working with global brands and teams strongly preferred Proven track record of executing effective marketing programs for B2B companies Knowledge of Salesforce CRM and Pardot/MarCloud Account Engagement Understanding and ability to use Adobe Creative Suite not required, but preferred Experience working with creative agencies and coordinating marketing activities Fitness market and product knowledge a plus Experience with marketing processes, maintaining brand standards and creative development process Ability to thrive in chaotic environment with many unknowns and changing objectives Strong communication (both verbal and written) and presentation skills Ability to work in a multi-time zone environment Ability to multi-task and manage multiple projects and deadlines simultaneously Ability to travel up to 20% of the time, including internationally Proficient in MS Office (Word, Excel, PowerPoint, Project)

Want to take the next step in your career?

Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.

There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “lifefitness@myworkday.com” for U.S. opportunities.

Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.

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