![Generac Power Systems](https://media.trabajo.org/img/noimg.jpg)
Senior Product Marketing Manager
1 month ago
We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Senior Product Marketing Manager will be responsible for driving the success of our Portable Generators business via marketing impact. You will be responsible for developing strategic marketing plans for new & existing products, creating compelling product positioning & messaging, and collaborating cross-functionally to ensure successful strategy execution.
Essential Duties & Responsibilities:
Develop & Optimize Product Marketing Strategies:
Leverage data and insights to establish and optimize go-to-market strategies
Analyze consumer research, market trends and business performance to optimize marketing plans
Establish Compelling Product Positioning:
Develop clear and compelling product positioning, including messaging that resonates with target audiences
Create differentiated positioning strategies to establish our products as leaders in the market and drive sales
Execute Go-to-Market Strategies:
Collaborate with cross-functional teams to develop and execute go-to-market plans for existing products & new product launches
Work closely with sales, product, creative, and communication teams to ensure alignment and consistency of execution
Create & Deploy Content:
Create and manage marketing content, including advertising, digital assets, and sales enablement materials
Collaborate with creative, website, media & channel marketing teams to develop engaging and informative product content
Minimum Qualifications:
Bachelor's or Master's degree in marketing, business, or a related field, or equivalent experience
5+ years’ proven experience in product marketing, with a track record of driving results
Preferred Qualifications:
MBA
Familiarity with generators and/or power stations
Supervisory level experience, project management and/or responsible for critical initiatives
Knowledge, Skills and Abilities:
Strong analytical skills with the ability to interpret data and market trends.
Excellent written and verbal communication skills
Ability to collaborate effectively with cross-functional teams
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
#J-18808-Ljbffr
We have other current jobs related to this field that you can find below
-
Marketing Product Manager
2 months ago
Madison, United States Placon Corporation Full timeJob DescriptionJob DescriptionResponsible for leading cross-functional teams to plan, develop, execute, and launch new and existing products for assigned product lines. Responsibilities include creating and executing product plans, product launch materials, project timelines and communicating critical milestones to all necessary departments. Essential...
-
Product Manager
2 weeks ago
Madison, United States OrganOx Full timeTABOUT ORGANOX:OrganOx has been transforming organ transplantation since 2008, leveraging groundbreaking normothermic machine perfusion technology in our flagship product, the OrganOx metra®. This technology helps preserve donor livers for up to 12 hours, in efforts to reduce organ discard rates and facilitate more successful transplants. We are an...
-
Product Manager
2 weeks ago
Madison, United States OrganOx Full timeTABOUT ORGANOX:OrganOx has been transforming organ transplantation since 2008, leveraging groundbreaking normothermic machine perfusion technology in our flagship product, the OrganOx metra®. This technology helps preserve donor livers for up to 12 hours, in efforts to reduce organ discard rates and facilitate more successful transplants. We are an...
-
Senior Product Owner
3 weeks ago
Madison, Wisconsin, United States Hexagon AB Full timeResponsibilitiesHexagon Asset Lifecycle Intelligence division (Hexagon) is seeking a Senior Product Owner. The Senior Product Owner will work as a member of our HxGN EAM Development Team. Product Owner will work in several areas: Product Planning, Product Development, Launch, Release and Lifecycle Management. Tasks, roles, and responsibilities will vary...
-
Senior Relationship Manager, Market President
2 months ago
Madison, United States Wintrust Financial Full timeJob DescriptionWintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen...
-
Senior Relationship Manager, Market President
4 weeks ago
Madison, United States Wintrust Financial Corporation Full timeWintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank...
-
Madison, United States Wintrust Financial Full timeWintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank...
-
Senior Relationship Manager, Market President
2 months ago
Madison, United States Wintrust Financial Full timeWintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank...
-
Product Marketing Specialist
1 month ago
Madison, United States myGwork - LGBTQ+ professionals & allies Full timeProduct Marketers leverage a deep understanding of the market, customers, Pearson products, the competition, and the sales pipeline to inform product development and define go-to-market strategies that enable Pearson to win. Working across a broad set of internal and external stakeholders – including product management; sales; other marketing teams; and...
-
Senior Marketing Specialist
3 weeks ago
Madison, United States J.H. Findorff & Son Full timeJ H FINDORFF & SON INC Senior Marketing Specialist MADISON , Wisconsin Apply Now JOB REQUIREMENTS: Description Our Foundation: At Findorff, we bringexpertise and value in construction that extends far beyond building.From humble beginnings in 1890, Findorff has now grown to become one ofthe region\'s most trusted construction firms. Our staff help...
-
Senior Marketing Specialist
4 weeks ago
Madison, United States JH Findorff and Son Inc Full timeJob Type Full-timeDescriptionOur Foundation: At Findorff, we bring expertise and value in construction that extends far beyond building. From humble beginnings in 1890, Findorff has now grown to become one of the region's most trusted construction firms. Our staff help shape communities through a commitment to quality and relationships. The Senior Marketing...
-
Senior Marketing Specialist
2 weeks ago
Madison, United States JH Findorff and Son Inc Full timeJob Type Full-timeDescriptionOur Foundation:At Findorff, we bring expertise and value in construction that extends far beyond building. From humble beginnings in 1890, Findorff has now grown to become one of the region's most trusted construction firms. Our staff help shape communities through a commitment to quality and relationships.The Senior Marketing...
-
Senior Product Engineer
4 weeks ago
Madison, United States Science Solutions Recruitment Ltd Full timeSenior Product Engineer An exciting new opportunity has arisen for a Senior Product Engineer at a leading printing manufacturer based in Hampshire. As Senior Product Engineer you will be responsible for managing the New Product Introduction frameworks to introduce new designs and product improvements. You will also be responsible for leading Value Analysis &...
-
Senior Marketing Specialist
2 weeks ago
Madison, United States Findorff Jh & Son Inc Full timeDescription Our Foundation: At Findorff, we bring expertise and value in construction that extends far beyond building. From humble beginnings in 1890, Findorff has now grown to become one of the region's most trusted construction firms. Our staff help shape communities through a commitment to quality and relationships. The Senior Marketing Specialist plays...
-
Senior Marketing Specialist
1 month ago
Madison, United States Findorff Jh & Son Inc Full timeDescription Our Foundation: At Findorff, we bring expertise and value in construction that extends far beyond building. From humble beginnings in 1890, Findorff has now grown to become one of the region's most trusted construction firms. Our staff help shape communities through a commitment to quality and relationships. The Senior Marketing Specialist plays...
-
Senior Product Engineer
2 weeks ago
Madison, United States Austin Vita Full time```html Our client is an innovative Medical Device company who are looking to expand the Team with a Senior Product Engineer who will play a leading role within the Engineering Group in relation to product development, focusing primarily on the development and release of the system, but also helping with electronics/mechanical design...
-
Senior Business Development Manager
2 weeks ago
Madison, United States Burns & McDonnell Full timeDescription A Brief Overview The Senior Business Development Manager – Dairy will lead the growth of the Dairy submarket for Burns & McDonnell’s Food & Beverage business line. They will manage and implement business development, recruiting and marketing activities for engineering, procurement and construction (EPC) services. As part of the...
-
Senior Marketing Specialist
4 weeks ago
Madison, United States JH Findorff and Son Inc Full timeJob Type Full-time Description Our Foundation: At Findorff, we bring expertise and value in construction that extends far beyond building. From humble beginnings in 1890, Findorff has now grown to become one of the region's most trusted construction firms. Our staff help shape communities through a commitment to quality and relationships. The Senior...
-
Senior Marketing Specialist
2 months ago
Madison, United States JH Findorff & Son Inc. Full timeJob DescriptionJob DescriptionDescription:Our Foundation:At Findorff, we bring expertise and value in construction that extends far beyond building. From humble beginnings in 1890, Findorff has now grown to become one of the region's most trusted construction firms. Our staff help shape communities through a commitment to quality and relationships. The...
-
Senior Marketing Specialist
1 week ago
Madison, United States JH Findorff and Son Inc Full timeJob Type Full-time Description Our Foundation: At Findorff, we bring expertise and value in construction that extends far beyond building. From humble beginnings in 1890, Findorff has now grown to become one of the region's most trusted construction firms. Our staff help shape communities through a commitment to quality and relationships. The Senior...