Senior Product Manager, Specialty Marketing
3 weeks ago
Description:
The Senior Product Manager will be responsible for contributing to strategic/brand planning, and overseeing tactical execution of marketing programs (advertising, speakers bureau, and medical communications) for our Parkinson's disease franchise, as well as potential pipeline products as they near product launch. The position requires a highly motivated individual that can collaborate with cross function partners to ensure the success of all assigned brands and contribute to Amneal's long-term growth.
Essential Functions:
Responsible for all aspects of successful implementation and execution of tactical marketing plans (HCP/DTC, including NPP) within budget by managing third-party vendors (creative agencies, media agencies, market research vendors, etc) in the development of multi-channel marketing initiatives to align with overarching brand strategy. Develop Key Performance Indicators (KPIs) to evaluate success of all tactics.
Serve as brand liaison/ambassador to the field sales teams to drive effective communication of brand priorities and seek feedback to improve marketing tactics. Support Senior Director, Marketing by working with cross-functional team to develop, coordinate, and execute National Field Sales Meetings and Product Launch Meetings.Assist Senior Director, Marketing with Initial Sales Training presentations (~8/year) for new hires.
Collaborate with regulatory, medical, legal, compliance, as well as outside agencies, to develop and implement brand strategies and tactics to drive growth and achieve business goals. Includes managing the development and review of materials in the Veeva PromoMats system. Ensure sales force materials are approved for use, and communicate with sales force when materials need to be replaced/destroyed.
Manage attendance and participate in conferences/meetings nationwide (approximately 5-7 a year). Includes booth design (live or virtual), logistical management (ordering materials/set up/development of conference specific materials/communication directly with conference management), working with sales team to identify booth personnel, and managing follow-ups with leads.
Analyze and interpret primary and secondary market research to gain insights from healthcare professionals and patients/consumers to develop and enhance brand strategies and subsequent tactical implementation. Perform ongoing competitive intelligence and distill complex information to deliver key insights to the sales team to maintain competitive positioning. Anticipate/identify threats and opportunities and make recommendations and develop tactics to respond to threats and opportunities
Serve as brand liaison/ambassador to the field sales teams to drive effective communication of brand priorities and seek feedback to improve marketing tactics. Support Director, Marketing by working with cross-functional team to develop, coordinate, and execute National Field Sales Meetings and Product Launch Meetings (2-3x/year).Assist Director, Marketing with Initial Sales Training presentations (~8/year) for new hires. Should have experience presenting to large groups.
Support the development of the annual strategic and tactical marketing plans and corresponding promotional budgets. Includes identifying new vendors for cost savings and expanded reach.
Additional Responsibilities:
Assists with Business Development evaluations when requested.
Assist Commercial Operations team with inventory management (samples and marketing materials) to ensure sales force materials are available and approved for use, and sample allocations are falling within budget.
Assist with managing healthcare provider consulting agreements and advisory engagements.
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