Sr Product Marketing Specialist

2 weeks ago

Jamesburg, United States 1001 Sabre GLBL Inc. Full time

Sr Product Marketing Specialist page is loaded

Sr Product Marketing Specialist

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locations

Dallas-Fort Worth Metroplex

time type

Full time

posted on

Posted 2 Days Ago

job requisition id

JR104122

Sabre is a technology company that powers the global travel industry. By leveraging next-generation technology, we create global technology solutions that take on the biggest opportunities and solve the most complex challenges in travel. Positioned at the center of the travel, we shape the future by offering innovative advancements that pave the way for a more connected and seamless ecosystem as we power mobile apps, online travel sites, airline and hotel reservation networks, travel agent terminals, and scores of other solutions. Simply put, we connect people with moments that matter. Senior, Product Marketing Description The product marketing senior role provides product line support for holistic go-to-market activities, sales enablement content development and marketing operational readiness. This position requires close interaction with product management, customer and demand marketing, global sales enablement, and corporate communications to drive market-led priorities. Strong communication skills and a collaborative mindset are a must. Duties include converting technical product positioning into key messages and launching differentiated, value-based stories into the market. This individual is accountable for business results and cross-functional team participation. For assigned product suites, this role will: Collaborate across functions and silos to

deliver an effective product marketing strategy

and plan to meet the business objectives, including the acquisition of new customers and retention of existing customers Support the entire go-to-market lifecycle

through the planning of net-new product launches, differentiated releases, and sunset activities Understand the market and competitive landscape

to competitively position assigned products and services across all content and digital channels, as well as hosted community events Become an expert on our target customers

and their buying criteria to author effective content for sales enablement, including collateral, presentations, and integrated product videos Collect testimonials

and/or case studies and identify key customer references to leverage in voice of the customer content Position Sabre as a

thought leader in the market

with customer-centric positioning and messaging targeted to segment and buying roles Assess the effectiveness

of the marketing programs that support your products on an ongoing basis, and report back to the business on recommended changes Must have skills: Bachelor degree in Marketing, Communications, Business or equivalent At least 3 years of business-to-business product marketing experience. Editorial mindset that seeks to understand what audiences consume and how to create it Experience with marketing a product (s) through unique positioning and value-based messaging and effective sales enablement tactics. Team mentality with strong, proven leadership skills in a cross-functional, matrixed team environment with executive presence. Self-starter who is comfortable with ambiguity and has a proven ability to operate well in a fast-paced and dynamic environment. Excellent communication skills, written and verbal. Proficiency with Salesforce, Pardot, and Google Analytics a plus. Domain expertise in travel retailing (e.g., airlines, travel agencies, etc.) a plus. Reasonable Accommodation Sabre is committed to working with and providing reasonable accommodation to applicants with disabilities. Applicants applying for a Sabre position with a disability who require a reasonable accommodation for any part of the application or hiring process may contact Sabre at

recruiting@careers.sabre.com

. Determinations on

requests for reasonable accommodation will be made on a case-by-case basis. Affirmative Action Sabre is an equal employment

opportunity/affirmative

action employer and is committed to providing employment opportunities to minorities, females, veterans and disabled individuals. EEO IS THE LAW

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