Product Marketing Manager

2 weeks ago

Rochester, United States The Ladders Full time
About us

Miraclon is the home of KODAK FLEXCEL Solutions, which have helped transform flexographic printing for more than a decade. The technology, including the industry-leading FLEXCEL NX and FLEXCEL NX Ultra Systems, and FLEXCEL NX Print Suite that enables PureFlexo Printing, maximizes on-press efficiency, delivers higher quality and overall best-in-class results. With a focus on pioneering image science, innovation, and collaboration with industry partners and customers, Miraclon is committed to the future of flexo and continues to be positioned to lead the charge. Find out more at www.miraclon.com, and follow us on LinkedIn and YouTube.

Job Overview:

As a Product Marketing Manager at Miraclon, you will play a pivotal role in defining and executing the go-to-market strategy for our flexographic printing products. You will be responsible for understanding customer needs, developing compelling product positioning, and ensuring successful product launches. This role requires a strategic thinker with a strong marketing background and a passion for technology and innovation in the printing industry.

Key Responsibilities:
  1. Market Analysis and Strategy:
  • Collect Voice of the Customer to identify customer needs, market trends, and competitive landscape.
  • Support implementation of go-to-market strategies for new product introductions and enhancements.
  • Define target customer segments and develop customer personas.
  1. Product Positioning and Messaging:
  • Create compelling product positioning and value-based messaging that differentiates Miraclon's products in the market.
  • Develop and manage product collateral, including datasheets, brochures, and presentations.
  • Ensure consistent and integrated messaging across all product lines, marketing channels and materials.
  1. New Product Introduction:
  • Plan and execute product launches with region marketing, including coordinating cross-functional teams to ensure timely delivery.
  • Develop and manage the execution of marketing strategies to drive product awareness and adoption.
  1. Sales Enablement:
  • Develop sales tools and training materials to support the sales team in value-selling based methodologies for the entire product portfolio.
  • Conduct training sessions and workshops to educate the sales team on product capabilities, value / benefits, and positioning.
  • Assist in the creation of case studies, white papers, and other sales collateral.
  1. Customer Engagement:
  • Engage with customers to gather feedback and insights for product development and improvement.
  • Build and maintain strong relationships with key customers and industry influencers.
  • Represent Miraclon at industry events, trade shows, and conferences.
  1. Collaboration and Communication:
  • Collaborate with product management, R&D, sales, and other internal teams to align product and marketing strategies.
  • Communicate marketing plans, product updates, and market insights to internal stakeholders.
  • Provide regular reports on marketing activities and performance metrics.
Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
  • 10+ years of experience in product marketing, preferably in a printing, packaging, or graphic arts related industry.
  • 5+ years working with Go to market teams on new product introduction and supporting and enabling commercial sales teams on a global scale
  • Strong understanding of market research, product positioning, and go-to-market strategies.
  • Excellent written and verbal communication skills, with a proficiency in story-telling.
  • Proven ability to manage multiple projects and meet deadlines.
  • Experience with digital marketing tools and analytics platforms.
  • Strong analytical and problem-solving skills.
  • Ability to work collaboratively in a fast-paced, dynamic environment.
  • Passion for technology and innovation in the printing industry.

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