Trade Marketing Manager

2 months ago

Rochester Hills, United States Glorious Cannabis Company Full time

SUMMARY


As Trade Marketing Manager you will bridge the gap between marketing and sales, driving product demand and sales in all retail environments. You will develop market leading, creative and effective retail marketing strategies that boost the visibility of our brands and products that enable Glorious to win with consumers and retailers at the point of purchase. The role will reports to the VP, Marketing at Glorious Cannabis Company.


With a strategic approach, the Trade Manager will optimize product presentation, promotions, and merchandising in in our customers (retail and online). Promoting ultimately increasing product sales and market share.


ABOUT GLORIOUS


Glorious Cannabis Company is a leading US cannabis company with operations in Michigan, Massachusetts and Illinois, and big ambitions.


We want to build the industry’s best brands, products and teams to deliver on the promise of cannabis.


We relentlessly strive to improve the lives of our consumers through empathy, education and science-backed innovation.


ESSENTIAL DUTIES & RESPONSIBILITIES

Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget.

Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities.

Leading and implementing channel-specific marketing strategies and plans for assigned retailers, in collaboration with marketing and sales teams.

Measuring and visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected.

Budtender program - Oversee the budtenders' incentive and training program. Ensure our budtender and retail partners are educated on all aspects of the brands and product lines. Coordinate ongoing trainings and sample distribution across over 600 retailers. Manage the Budtender incentive platform offering monthly sales contests and report on results.

Retailer Engagement – Build and maintain strong relationships with key retailers. Help develop customized promotional plans and marketing materials to support those partnerships.

Point-of-Sale Materials – Work directly with brand and sales management to develop best-in-class point-of-sale materials, including print materials, table-toppers, flyers, pop-ups, displays, etc.

Event Management - Plan and execute trade shows, product launches, and other events to promote products and engage with customers. Manage logistics, vendor relationships, and post-event analysis.

Sales Support- as a liaison between marketing and sales teams, ensure the sales team has the marketing support and assets to be successful.

Innovation and Continuous Improvement – Stay updated with industry trends and innovations in trade marketing. Propose and implement new ideas and strategies to stay ahead of the competition.

Budget Management - Manage trade marketing budgets, ensuring efficient allocation of resources for maximum ROI. Track and report on budget expenditures and campaign effectiveness.

Performance Tracking and Reporting - Track the performance of trade marketing activities and promotions using key metrics. Generate regular reports and insights to inform future strategy adjustments.


SKILLS & QUALIFICATIONS

  • B.S. / B.A. degree
  • Proven work experience as a Trade Marketing Manager with a Cannabis Company
  • You thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
  • Strong leadership skills
  • Excellent communication skills
  • Strong analytical and project management skills
  • Strategic mindset, with the ability to make difficult decisions.
  • Proven ability to work in a fast-paced environment
  • Strong relationship building skills
  • You are comfortable dealing with numerical data
  • Strong customer service orientation
  • “Hands On” management style
  • Able to effectively interface with all levels and departments within the organization

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