Digital Marketing Manager

4 weeks ago

Oakwood, United States AYR Wellness Full time

Company Description AYR Wellness is an expanding vertically integrated, U.S. multi-state cannabis operator. Based on the belief that everything starts with the quality of the plant, the Company’s mission is to cultivate the finest quality cannabis at scale and deliver remarkable experiences to its customers every day. We believe in creating an environment in which we can all flourish, one where every individual can find their genius and pursue their passion, because it’s this dedication to creating a culture of excellence, one where we’re all empowered to achieve our dreams, that will propel us forward. We are a company that puts our people first. A place where talent is rewarded, diversity is celebrated, and innovative thinking is championed and we believe that together we can build a better and brighter future for ourselves, our industry, and our world.

Job Summary Ayr Wellness is looking for a highly creative, forward-thinking Digital Marketing Manager to support digital advertising and promotions, and brand marketing. Working with the Regional Marketing Director, the Digital Marketing Manager is responsible for creating brand content assets and managing customer relationship outreach tools for brand growth.

Duties and Responsibilities

Plans and executes all web, SEO/SEM, database marketing, email/ text marketing, social media, and display advertising campaigns

Measures and reports performance of all digital marketing campaigns and assesses against goals, with KPI input from Regional Marketing Director

Brainstorms new and creative growth strategies through digital marketing

Collaborate with Director of Digital and Ecommerce to create custom merchandising and landing pages to fit the needs of the business

Understanding of SEO/SEM best practices, with a focus on hyperlocal marketing

Maintain upkeep of Cannabis Referral platforms (Weedmaps, Leafly, etc) and online ordering

Support and contribute to an editorial and content calendar

Understanding of owned, paid and earned media

Manage CRM and loyalty and customer apps for regional campaigns

Creating and maintaining third party referral pages (Yelp, Google, Bing, etc) and responding to customer reviews

Other duties as assigned

Qualifications

5 years of experience in digital marketing and / or digital marketing project management

Must be able to thrive in a fast-paced, quick-changing environment

Self-starting, forward thinking idea generator with entrepreneurial spirit

Fully engaged, team player with excellent communication skills

Knowledge of market research practices and techniques

Project management skills, with experience running large scope projects with cross over departments

Cannabis experience a bonus, but not required

Education Equivalent combination of work/education experience accepted

Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. At AYR Wellness, our vision is to be a force for good in all we do and to bring lasting positive change to our communities, our industry, and our world. And it would not be possible without our exceptionally talented team. We’re proud to be an equal opportunity employer that celebrates the uniqueness of each employee and supports their individual journey in finding their genius and pursuing their passion. AYR Wellness is committed to the policy that all persons have equal access to employment. We strongly encourage applications from people of color, persons with disabilities, women, and the LGBTQ community, regardless of age, gender, religion, marital or veterans’ status.

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