Director of Digital Marketing and Content

2 weeks ago


Lebanon, United States Informa Group Plc. Full time

Company Description

At Health Connect Partners, our goal is to connect providers and suppliers through educational meetings and conferences. Our mission is to provide the best in healthcare education and networking so providers learn real solutions and suppliers understand their real needs.

How do we accomplish this?

By bringing providers and suppliers together through industry-specific conferences, including Hospital Pharmacy, Hospital O.R. & Surgical, Radiology & Imaging, Hospital Supply Chain, Hospital Technology, and Nursing Home. Each aspect of our conferences is designed to provide the optimum environment for networking and building relationships between providers and suppliers.

Job Description

Are you an experienced digital marketing executive and digital communications expert with a background in leading and overseeing publications as well as executing digital marketing initiatives within the events space? Are you looking for an exciting position that would allow you to be at the forefront of content development and have a hands-on role in developing and implementing multichannel marketing initiatives that deliver against business goals and objectives? Then look no further Health Connect Partners is currently hiring a Director of Digital Marketing and Content.

This role is responsible for leading digital marketing and content initiatives to develop new and commercially viable content products that will drive media, subscription, and event revenues as well as managing performance marketing channels and optimizing website conversion rates for a seamless customer journey. The primary objectives will be end-to-end management of existing content websites and launching new ones as well as creating integrated digital, multimedia, and event marketing content that drives Health Connect Partner's growth via strengthening the existing positioning, expanding audiences, and serving as a year-round platform for the hospital professionals through highly targeted and valuable industry intelligence to drive engagement both at and between events.

This position will play a key and hands-on leadership role in building digital brands while ensuring alignment with overall business goals, working closely with the internal team and industry partners, influencers, and leaders on the development and distribution of content and omnichannel marketing initiatives. This role will be a customer-facing leader for multiple brands in Health Connect Partners portfolio and will also serve as a host and moderator for interviews and content capture at Health Connect Partner's events. This is an excellent opportunity to work with growing brands that need both creative and strategic input. This role will require you to be flexible and dynamic; be a self-starter and work as well autonomously as with a team; think strategically and be hands-on in the execution.

Key Responsibilities Develop, oversee, and execute a comprehensive digital marketing strategy across multiple industry segments to deliver best-in-class user experiences. Utilize expert knowledge of omnichannel marketing communication to create engagement and nurture strategies driving customer retention. Own conversion rate optimization and analytics tracking for multiple websites and email marketing, implementing a culture of continuous improvement based on KPI analysis, data-driven optimizations, and strategic A/B testing to deliver actionable insights and recommendations. Build and manage cookie synching for high quality targeted campaigns. Serve as in-house expert on SEO best practices across all search engines, responsible for optimizing SEO for all properties and brands. Create, implement, and track the content and digital strategies for multiple brands. Develop, lead, and execute the goals and delivery of editorial programs, including identifying topics and overall content opportunities. Develop and maintain the editorial calendar that reflects each specific sector that the events support. Assist with content development and copywriting for media platforms and events. Partner with the team to create storytelling around brand, events, and digital media that drives marketing content, audience engagement, and supports revenue generation. Manage the strategy and delivery of content revenue and profitability targets. Build and maintain up-to-date media databases for the content sites and work to establish cross-divisional communication between the content and event audiences. Build and manage strategic reporting that leverage existing and new data sets and serve as a tool for understanding the industry, current and future trends, and performance metrics. Oversee testing, analyze performance data, and adjust resources to top performing content elements. Oversee sales activities and staff for content websites; responsible for meeting and exceeding sales and revenue goals for content websites. Stay current with industry trends and best practices in digital marketing and content, applying them to drive continuous improvement. Lead and develop the digital marketing team as the brands develop and revenue grows, including hiring, onboarding, employee development, goal setting, and performance management. Manage and hire a network of freelance writers and contractors that represent the "voice" of the brand. Identify and engage with new and existing partners to build out content opportunities. Qualifications

5+ years of applicable marketing leadership & execution experience (covering digital marketing, advertising, marketing strategy, brand management and development) with an invested interest in digital event marketing. Experience with performance and channel marketing, including managing and building campaigns in Google Ads, Adroll, Linkedin Ads. Hands-on execution experience of website, paid search, online display, marketing automation, social media. Experience with SEO-led and content-marketing-led campaigns. Demonstrated ability to build and share reports, using data from social media and web analytics including Google Ads, Google Tag Manager, Google Analytics, and UTM Tracking Experience with web-based mass email tools, such as Mailchimp, and content management systems (CMS) is preferred. Excellent oral and written skills in English; creative experience as a copy writer and/or copy editor is preferred. Highly effective communicator through email, phone, video, and in person. Experience creating and running a P&L. Experience diversifying and growing revenue streams and audience, via content and digital marketing. Proven leadership skills with strong cross-departmental management skills. Experience working at a high-growth, entrepreneurial business; creative agency experience a plus. Additional Information

Why You'll Love Working at Health CoNNect Partners:

Two weeks paid vacation, plus major holidays 401k program 75% paid employee healthcare Paid career related education Opportunity to travel

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here. #J-18808-Ljbffr



  • Lebanon, United States Informa Connect Limited Full time

    Director of Digital Marketing and Content Full-time At Health Connect Partners, our goal is to connect providers and suppliers through educational meetings and conferences. Our mission is to provide the best in healthcare education and networking so providers learn real solutions and suppliers understand their real needs. How do we accomplish this? By...


  • Lebanon, United States Informa Connect Full time

    Job DescriptionJob DescriptionCompany DescriptionAt Health Connect Partners, our goal is to connect providers and suppliers through educational meetings and conferences. Our mission is to provide the best in healthcare education and networking so providers learn real solutions and suppliers understand their real needs. How do we accomplish this?By bringing...


  • Lebanon, United States Informa Connect of Informa PLC Full time

    At Health Connect Partners, our goal is to connect providers and suppliers through educational meetings and conferences. Our mission is to provide the best in healthcare education and networking so providers learn real solutions and suppliers understand their real needs. How do we accomplish this? By bringing providers and suppliers together...


  • Lebanon, United States Dartmouth-Hitchcock Health Full time

    Overview: Local/remote position - some time required onsite in Lebanon, NH The Digital Content Producer is a key member of a diverse Communications & Marketing team, and is responsible for developing content for Dartmouth Health member websites and supporting social media content. The Digital Content Producer’s role includes organizing and optimizing...


  • Lebanon, United States HealthTrust Full time

    Description IntroductionDo you want to join an organization that invests in you as a Digital Marketing Specialist? At HealthTrust, you come first. HCA Healthcare has committed up to $300 million in programs to support our incredible team members over the course of three years.BenefitsHealthTrust, offers a total rewards package that supports the health,...

  • Marketing Manager

    3 weeks ago


    Lebanon, United States Royer's Flowers and Gifts Full time

    Started in 1937, Royer’s flowers & gifts is still growing!With 19 retail locations and two distribution hubs in two states, we are offering opportunities for you to join our team of over 300 flower professionals. Family-owned and operated, we are a leader in the floral industry and we're looking for goal-oriented individuals who desire a meaningful career...


  • Lebanon, United States Royer's flowers & gifts Full time

    Started in 1937, Royer’s flowers & gifts is still growing! With 19 retail locations and two distribution hubs in two states, we are offering opportunities for you to join our team of over 300 flower professionals. Family-owned and operated, we are a leader in the floral industry and we're looking for goal-oriented individuals who desire a meaningful...


  • Lebanon, Tennessee, United States Permobil Full time

    Permobil, Inc. Inbound Marketing Specialist Lebanon , Tennessee Apply Now As an Inbound Marketing Specialist, they can expect to create, manage, and execute multi-channel marketing campaigns (such as social media, search engine optimization (SEO) and blogging) that leverage different strategies to drive customer acquisition. The Inbound Marketing Specialist...


  • Lebanon, United States Otterbein SeniorLife Full time

    Job Description Job Description Overview Otterbein SeniorLife Communities strive to enrich individual life journeys for those we serve, by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain goals. Otterbein has an employment opportunity for a Sales, Marketing and...


  • Lebanon, United States Otterbein SeniorLife Full time

    Job DescriptionJob DescriptionOverviewOtterbein SeniorLife Communities strive to enrich individual life journeys for those we serve, by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain goals. Otterbein has an employment opportunity for a Sales, Marketing and Communications...


  • Lebanon, United States Otterbein SeniorLife Full time

    Job DescriptionJob DescriptionOverviewOtterbein SeniorLife Communities strive to enrich individual life journeys for those we serve, by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain goals. Otterbein has an employment opportunity for a Sales, Marketing and Communications...


  • Lebanon, United States Otterbein SeniorLife Full time

    Job DescriptionJob DescriptionOverviewOtterbein SeniorLife Communities strive to enrich individual life journeys for those we serve, by providing high quality service in a cheerful, timely manner and by communicating, coordinating, and cooperating with others to attain goals. Otterbein has an employment opportunity for a Sales, Marketing and Communications...


  • Lebanon, United States Cracker Barrel Full time

    Overview: At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home! The Marketing Project Manager is responsible for Project intake with cross functional internal clients to obtain...


  • Lebanon, United States Cracker Barrel Full time

    Overview: Please note this is a Hybrid role in office (Lebanon, TN) At Cracker Barrel, our mission is Pleasing People. This is evident from the moment you walk through our doors, with the first smile that greets you, from the items in our retail store to the food on the table, we welcome you home! This individual is responsible for shaping and executing...


  • Lebanon, United States Alice Peck Day Memorial Hospital Full time

    **POSITION STANDARDS**- Bachelor’s degree preferred.- - 5-8 yrs of individual sales and marketing experience in the long term services and supports, or real estate sales, or fundraising fields is preferred- - Strong organizational, time-management skills, and project management skills- - Self-directed, driven to succeed, and able to make decisions...


  • Lebanon, New Hampshire, United States Alice Peck Day Health Systems Full time

    POSITION STANDARDSBachelor's degree preferred.5-8 yrs of individual sales and marketing experience in the long term services and supports, or real estate sales, or fundraising fields is preferredStrong organizational, time-management skills, and project management skillsSelf-directed, driven to succeed, and able to make decisions independentlyComputer...

  • Director, IT

    2 weeks ago


    Lebanon, United States Thermo Fisher Scientific Full time

    ThermoFisher Scientific Director, IT Lebanon , Tennessee Apply Now • Provide consultative strategic and ongoing leadership for planning, development, delivery and coordination of information services and initiatives ensuring they are aligned to the SUD business' strategic imperatives. • Partner with broader IT, Digital and Group / Division leadership to...


  • Lebanon, United States Performance Food Group Full time

    Job Description We Deliver the Goods: * Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more * Growth opportunities performing essential work to support America's food distribution system * Safe and inclusive working environment,...


  • Lebanon, United States Performance Foodservice Full time

    Company Description PFG Customized Distribution meets the unique needs of some of America's most recognized national chain restaurants, including Cracker Barrel, TGI Friday's, Outback Steakhouse, Red Lobster, and Ruby Tuesday. Providing customized attention and a centralized contact for product lines, menu changes, and account coordination, PFG Customized...


  • Lebanon, Oregon, United States Novo Nordisk Full time

    About the Department Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center,...