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Insomniac - Marketing Campaign Manager

1 month ago

Calabasas, United States House of Blues Full time

Job Summary: WHO ARE YOU? Do you enjoy dance music? Do you excel at event marketing and strategy? Then you’re in luck We are looking for a highly motivated self-starter who embodies both a passion for dance culture and a love of the marketing space. Is this you? Read on… WHO ARE WE? Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority. Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. THE ROLE The Marketing Campaign Manager will be responsible for leading and executing content distribution strategies across new media platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This position will be fully in office. RESPONSIBILITIES Create scalable growth plans and marketing campaigns with high-impact solution sets to maximize opportunity optimization Oversee and manage day-to-day marketing plan implementation and budgets Analyze past performances of related events to determine how to reach targeted demographic for maximum ticket sales Oversee effective street team and grassroots marketing efforts with internal teams and local market contacts Drive integration of our paid marketing and social media strategies Assess program effectiveness in collaboration with analytics team, setting KPIs, overall measurement of result and streamline communication Maintain and build relationships with outside media, vendors, partners and shareholders to accomplish daily objectives Drive promotional opportunities, including contests and sweepstakes, national programs and sponsorships Research, understand, measure and experiment with new and alternative ways to leverage technology to achieve overall marketing objectives and goals Ensure all asset requests are completed timely to keep campaign on schedule Provide valuable insight, development, and implementation in continuous process improvement initiatives Maintain an understanding of and execute against music entertainment and other industry trends Manage full employee lifecycles (recruiting, hiring, onboarding, training, performance management) for members on the team directly and partnering teams Recruit, hire onboarding and train various team members Other special projects and tasks as assigned as needed Some travel may be required (economy) QUALIFICATIONS Bachelor’s Degree in Marketing or related field 5+ years’ experience in entertainment marketing or event production background preferred Strong multi-channel marketing experience including social/digital media Successful management of multiple clients, teams, and budgets Solid knowledge of online marketing tools and best practices Demonstrable experience with SEO/SEM, Google Analytics, Facebook Analytics and CRM software Experience running reports and exporting data from Google Analytics, email service providers, CRM and other platforms Strong understanding of social media platforms, trends, and measurement approaches Knowledge of digital media planning, buying, and optimization Familiarity with maintaining, managing, and optimizing paid marketing campaigns Strong to expert understanding of CRM, acquisition strategies and loyalty programs WORK ENVIRONMENT Must be able to tolerate loud noise levels and busy environments while working on various site locations Must be willing to travel to work and travel to events during holidays, evening, and weekend hours, as required, to meet deadlines and work events Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by Insomniac for a visa. EQUAL EMPLOYMENT OPPORTUNITYInsomniac strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law. HIRING PRACTICES The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Insomniac recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Insomniac may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

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