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Marketing Specialist

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Boston, United States Linedata Full time

About Us Linedata is an award-winning software solutions company. We believe finance matters to our society as much as energy to life and fueling financial transformation is vital for development and leadership. We humanize technology: We are passionate experts who provide investment management and credit communities with innovative, user-friendly products which help their businesses grow in over 50 countries. Our environment is international, ego-free, and relaxed. We believe in building confidence through giving clear responsibilities to our team members and managing to given goals and targets. We celebrate success and we enjoy each other’s company. We employ more than 1100 employees representing 40 nationalities spread throughout our offices in 14 countries. We believe in mobility, diversity & teamwork. Our mission is to continue to find new ways to create and build flexible, mission-critical software and services and to stay on the cutting edge of the financial software space. JOIN THE MOVEMENT We provide the investment management and credit communities with an innovative, user-friendly suite of products that, through detailed market and client insights, help their business to grow in over 50 countries. We are transforming the financial services community which is in constant evolution. With our agility, we make technology simple & accessible for our users. Let’s work together to achieve the best solutions for our clients. Commitment to Diversity We recognize, celebrate, and seek to increase diversity across our organization. Diversity is an asset to organizations and is linked to better performance. It is an integral part of how we do business and imperative to our success. As an international Group, we also believe that our people need to reflect our clients and local communities. Linedata is an Equal Opportunity Employer. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation based on an individual's race, color, religion, religious creed, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information, marital status, sex, gender, age, sexual orientation, veteran and/or military status, protected medical leaves, domestic violence victim status, political affiliation, or any other status protected by federal, state, or local laws. Job Description As a member of the Marketing organization, the Marketing Specialist will work with the Asset Management sales team and the marketing department to implement business development initiatives and develop a prospecting plan in order to maximize market outreach and ultimately generate pipeline. The successful candidate is an organized multi-tasker who can handle many diverse projects at once and meet fast deadlines. In addition to having 2-4 years of marketing experience preferably in the software arena, the ideal candidate will possess excellent verbal, written, and interpersonal skills. Essential Duties/Responsibilities Identifies revenue opportunities within the investment community through communications, programs, and other activities as needed. Assist with the lead generation process by acquiring background and contact info for target accounts. Develop and communicate effective business and action plans to address opportunities. Prospect for the North American sales team via e-mail communications and other direct marketing methods. Consistently log and record outreach made and produce regular activity reports as requested. Develop and maintain potential and existing new business opportunities in CRM application. Act as a bridge between Marketing and Sales. Be cognizant of each marketing initiative and work toward corporate objectives. Support the marketing team in content creation, email creation, journey creation, and analysis. Support customer events in North America and Asia. Tradeshows, travel required. Monitor and distribute inbound leads to appropriate sales team. Create and manage purchase orders for marketing activities and track budget. Other tasks as assigned. Job Requirement Bachelor's degree in relevant field. 2-4 years of experience in marketing. Technologically savvy, with the ability to quickly learn internal systems. Basic knowledge of the financial services industry. Ability to create compelling content and simplify messages to deliver meaningful content to different audiences. Looking to be a part of a successful marketing and/or sales team. Ability to comprehend Linedata’s product suite and communicate our value proposition to prospects. Ability to interact with all levels of management and staff, internally and externally. Excellent presentation skills, verbal and written communication skills, and interpersonal skills. *Please note that we are unable to provide sponsorship for this position.* #J-18808-Ljbffr