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Demand Generation Marketing Manager
4 months ago
Are you someone who is passionate about implementing demand generation strategies? ConvergePoint is seeking a highly motivated and experienced Demand Generation Marketing Manager to join our dynamic marketing team.
As a Demand Generation Marketing Manager, you will be responsible for developing, executing, and refining comprehensive strategic marketing and demand generation programs to create awareness and growth across our portfolio of products. The ideal candidate will have a strong background in generating B2B leads within the software space, experience in tailoring marketing campaigns across B2B channels to solve clients’ needs and demonstrating tangible business values, and a passion for content development.
About Us: ConvergePoint is a leading provider of compliance management software solutions, empowering organizations to streamline their compliance processes and ensure adherence to regulatory requirements. Our four proprietary products manage the life cycle of Policies & Procedures, Contracts, Conflict of Interest Disclosures, and Incident Tracking. We proudly serve a diverse clientele, including Fortune 500, Enterprise, and mid-size organizations across the US, Canada, UK, Australia/New Zealand, and South Africa.
Please Note: This is a hybrid role and you must be willing to commute to our office in Katy, TX
Responsibilities:
• Develop and execute end-to-end demand generation strategies to generate qualified leads and meet or exceed lead generation targets.
• Collaborate with cross-functional teams, including sales, product marketing, and content marketing, to develop integrated marketing campaigns that effectively engage the target audience.
• Implement and optimize marketing automation tools such as HubSpot, Eloqua, or Pardot to automate lead nurturing and scoring, email campaigns, and landing page creation.
• Utilize WordPress to create and update landing pages, website content, and blog posts that align with SEO best practices and drive organic traffic.
• Leverage web-based technologies, SEO techniques, and SEM strategies to optimize online visibility and improve lead generation performance.
• Track, analyze, and report on campaign performance metrics using tools like Google Analytics and other analytic tools, providing actionable insights to optimize marketing campaigns.
• Conduct market research and competitive analysis to identify market trends, target audience needs, and opportunities for campaign optimization.
• Collaborate with the sales team to define and refine lead qualification criteria, ensuring a smooth handoff of marketing-qualified leads to the sales team.
• Stay up to date with industry trends, emerging technologies, and best practices in B2B lead generation and marketing automation.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field
• 2-5 years of experience in marketing, with a proven track record of success in B2B lead generation.
• Strong experience working with marketing automation tools like HubSpot, Eloqua, or Pardot. • Proficiency in WordPress for website management and content creation.
• In-depth understanding of web-based technologies, SEO, SEM, and analytic tools such as Google Analytics.
• Demonstrated ability to develop and execute successful demand generation strategies that drive results.
• Excellent analytical skills to track and measure the effectiveness of marketing campaigns. • Strong written and verbal communication skills, with the ability to create compelling content for various marketing channels.
• Highly organized with excellent project management skills and the ability to manage multiple campaigns simultaneously.
• A proactive and collaborative mindset, with the ability to work effectively in a cross-functional team environment.
Perks You'll Love:
• Competitive base salary tailored to your experience
• Comprehensive healthcare benefits, including Medical, Vision & Dental
• Generous paid holidays and vacation days
• 401(k) with excellent corporate matching
• A fun and casual work environment
You Belong Here:
ConvergePoint offers a stimulating and supportive work environment, where your contributions will be recognized and valued. We foster a culture of continuous learning and growth, providing ample opportunities for professional development and advancement within the organization.
If you are passionate about making a meaningful impact, thrive in a fast-paced environment, and are excited to join a dynamic team of industry professionals, we would love to hear from you
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