Trade Marketing Manager

1 week ago


Tulsa, United States CareerBuilder Full time

Vous avez srement dj entendu parler de nos marques emblmatiques : DEWALT, FACOM, STANLEY ou BLACK AND DECKER ? Toutes ces marques iconiques font partie de Stanley Black & Decker, groupe amricain, leader international de l'outillage.
Chez STANLEY BLACK & DECKER, nous valorisons la diversit, l'quit et l'inclusion et nous sommes fiers de crer un environnement de travail o tout le monde est le bienvenu. Nous croyons que la diversit des expriences, des perspectives et des ides est ce qui nous permet de russir et d'innover.
Au sein du dpartement Marketing vous serez amen(e)s travailler sur diffrents leviers marketing : lancement produits, campagnes digitales, dploiement doutils daides la vente, stratgie de communication et approche promotionnelle.
Objectifs du poste

:
Grer les gammes de produits pour augmenter les parts de march et la profitabilit
Dvelopper le chiffre daffaires par lanimation des gammes au sein des circuits de distribution dfinis
Dvelopper campagnes promotionnelles et des initiatives enseignes avec son quipe marketing
Soutenir les quipes commerciales (Directeurs des Ventes et Respnsables Comptes Cls) pour dvelopper des relations solides avec nos clients
Missions et Responsabilits

:
Lancement de nouveaux produits (prix, gamme, canal, distribution, communication)
Raliser le suivi des ventes par famille et par rfrence
Connatre et analyser le march et la concurrence
Evaluer les concurrents (performance produits, benchmark)
Travail de traduction pour la mise jour du site Internet et lajout de nouveaux produits
Travailler avec les quipes Marketing Europe pour dfinir les stratgies de lancement et de commercialisation des nouveaux produits
Activit

promotionnelles :
Dvelopper les campagnes promotionnelles pour soutenir ls ventes
Crer des offres promotionnelles pour les enseignes stratgiques en collaboration avec les quipes commerciales
Analyser les

rsultats/performances

des plans dactions
Mise en place dactions permettant de rduire le stock des produits promotionns
Matrise et suivi du budget marketing permettant lactivit promotionnelle
Crer les argumentaires et autres outils daide la vente pour chaque priode cl
Profil Recherch

:
Matrise des dimensions financires (business plan)
Apporteur de solution, force de proposition et capacit de prise de dcision
Sensibilit client (distributeurs et utilisateurs), technique (produits) et mtiers
Qualit de leadership et bon relationnel
La matrise de langlais est obligatoire
Ce que nous offrons

:
Horaires flexibles
Une rmunration : partir de 38k brut annuel en fixe selon exprience
Intressement, participation, pargne salariale, CE, tickets restaurant
Processus donboarding personnalis, vido dintgration, formations
Nous nous engageons crer une culture d'entreprise qui clbre la diversit et o chacun se sent respect et valoris

#J-18808-Ljbffr


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