Digital Marketing Specialist

Applicants in the Minneapolis-St. Paul Metropolitan area only, please. This position is responsible for supporting ongoing digital marketing operations on the Great Clips owned channels, including the consumer-facing website, email campaigns, app messaging campaigns, blog content, and more. This role reports to the Manager of Digital Marketing, and the Digital Marketing Specialist will work closely with the internal digital marketing, brand, and communications teams, along with external agencies. The Digital Marketing Specialist will be a technical marketer who will spend most of their time planning, coordinating, and executing our initiatives across owned channels. Collaborate with cross-functional teams, including brand team, communications team, and external vendors, to align email, app messaging, and website campaigns with broader marketing initiatives. Develop comprehensive email campaign briefs and collaborate with external vendors to create engaging email creative. Perform quality assurance (QA) testing on email campaigns using tools like Email on Acid and inbox testing, and manage the end-to-end deployment process of email campaigns with external vendor. Upload and manage digital content on the website, ensuring updates have been QA’d across various devices, browsers, and meet accessibility requirements. Verify data and website templates are accurate for new salon website pages, and if not, flag any issues to external vendor for resolution. Manage the Search function on salon website pages by training the machine learning tool, identifying gaps in searchable content, and work with internal teams to continuously develop and add new content. Build app messages through a WYSIWIG tool, conduct thorough testing of app message content across multiple devices, coordinate content reviews, and manage the app message deployment process. Collaborate in the annual planning of blog content, contributing insights and strategies to align with digital marketing objectives. Facilitate the monthly blog content creation process by working closely with the communications team, routing drafts for review, and ensuring timely upload to the website; additionally, source, download and integrate relevant brand and stock imagery to enhance blog content. Work with communications team and external vendors to gather and upload engaging content to Google Business Profile and Apple Business Connect listings. Distribute approved digital content and creative assets to internal and external partners. Work cross-functionally to support various teams on special projects. Actively participate in ongoing training and professional development to stay current with the latest advancements in digital marketing. Skills and Qualifications Solid understanding of digital marketing strategy, best practices, and tactics; including email, app, website and SEO. Demonstrated ability to learn new digital strategies and tactics quickly. Previous experience and comfortability with WYSIWIG platforms. Basic familiarity with HTML a plus but not required. Strong organizational and project management skills with an attention to detail. Ability to effectively manage and communicate with a diverse set of external agencies to execute campaigns on time. Experience with writing creative briefs, reviewing creative outputs, and coordinating creative assets for digital channels. Ability to identify resources, collect data, analyze pertinent data/information, and apply the results to a specific situation. Ability to draft, present and communicate effectively via written and verbal communications for all levels of audiences in a collaborative and clear manner. Strong proofreading and QA experience. Franchisee and retail brand experience is preferred. Self-motivated and willing to learn new things. Analytics and audience segmentation experience is a plus. Four-year college degree preferred and at least 2-3 years of digital marketing experience, especially related to email, app and website marketing. Your Work Environment Position based in Great Clips corporate office in Bloomington, Minnesota. This is a hybrid position requiring in-office workdays twice weekly, including every Wednesday and another day of your choice (Monday, Tuesday or Thursday). The remainder of the week can be worked remotely with reliable, secure internet. Travel Requirements: 5% Living the Values We Are Kind Treat others the way you would like to be treated. Be humble, act honorably, and express gratitude. Respect and value everyone’s role in our company’s success. We Exceed Expectations Innovate; be curious about what’s possible. Be adaptable and eager to respond to challenges. Collaborate and work together to achieve our goals. Strive for greatness and inspire others by your example. Be proactive. Seek continuous improvement. We Focus on Execution Make decisions with the belief it can be executed in 6,000 salons. Focus on impact of key brand measures. Prioritize on ability to execute quickly. We Keep it Simple Set clear expectations. Make things easy to understand and execute. Stay focused on what’s most important. We Listen and Earn Trust Be respectfully honest; react thoughtfully. Respond quickly – 24 hours or less, and remember that personal contact is always best. Be transparent through open communication and candid conversation. Be willing to admit mistakes and fix them. Listen generously: Seek to understand other’s perspectives. Act with integrity. Always. Even when no one will know. We Make it Fun Smile Find opportunities to laugh. Celebrate accomplishments and recognize the contributions of others. Approach people and situations with a positive attitude. Build a sense of community where everyone enjoys coming to work every day. What We Offer We offer a competitive salary, health benefits, wellness programs, a company-matching 401K and tuition assistance but some perks that set us apart are: A focus on your development . We want to know what your dreams and aspirations are and hope to find ways of Great Clips helping you along in your journey. Your personalized development plan will create a path for your growth and promotion potential. A GREAT culture . One the most frequent compliments you will hear about Great Clips from employees, franchisees and business partners alike is that Great Clips has a GREAT culture. Our belief is that we are strongest together and therefore find it important to have an inclusive, diverse work culture. Though we embrace our differences, we all share in our 6 core values; we are kind, we listen and earn trust, we keep it simple, we focus on execution, we exceed expectations and WE MAKE IT FUN. A spirit of ideas and innovation . Here at Great Clips, we have a competitive lead within our industry. Though we hold a strong position, we never stop pushing ourselves forward and continue to look for new ways of delivering a powerful and enduring brand. About Great Clips With more than 4,400 franchised salons throughout the United States and Canada, Great Clips is the world’s largest haircutting salon brand. Our salon owners and corporate staff are dedicated to our salon communities with a focus on philanthropic and volunteer activities. Great Clips, Inc. employees are passionate about what we do and our technology team geeks out in finding ways to use technology to make what we do even better.