Senior Manager, Product Marketing

3 weeks ago

Santa Barbara, United States Sonos Full time

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role can be done from home

Building the world's leading sound experience starts with the experience we provide for our people. That's why we've been distributed from the start: initially between offices in Boston & Santa Barbara, and now with additional offices around the globe. This role can be done from any of our offices across the United States or remotely from home. It's about impact, not location.

As a Sr. Product Marketing Manager, you will be responsible for leading a team of product marketers in defining go-to-market strategies including target audience identification, product positioning, messaging definition, and channel execution for the Home Audio and Software portfolio at Sonos. You'll need to be comfortable with ambiguity and eager to create new processes and workflows based on learnings.

The right person for this role possesses marketing experience in the consumer electronics category; carries a deep passion for consumer products; solves multi-dimensional product marketing challenges while advocating for the customer and driving business outcomes.

As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

Your Responsibilities

  • Lead, coach and mentor a team of product marketers with expertise in both hardware and software/experiences

  • Drive the business case, define the target audience, go-to-market and channel strategy, core value proposition, product narrative for Sonos' Home Audio and Software category

  • Help shape the future roadmap and bring to market future product development with a customer-centric perspective

  • Drive meaningful insights into the business based on market trends, customer research, competitive analysis, and interactions with global teams

  • Collaborate with and drive alignment across product management, brand, sales, and regional marketing teams to land the go-to-marketing (GTM) strategy and execution

  • Represent the product and business by clearly articulating and enabling the value of our offering to customers, media and external partners

  • Be a key collaborator during product development, full-funnel marketing, pricing and promo strategy, hardware and software experiences, channel and geo expansion

About you

  • 10+ years managing end-to-end product marketing, preferably at tech companies

  • 5-8 years of people management experience

  • Led new product introductions and managed full product lifecycle

  • Consistent record of crafting compelling value positioning statements and defining the target audience for new products

  • Creative problem solver that can generate innovative marketing ideas and lead a cross-functional team of partners to drive execution

  • Strong analytical skills and results-driven, with a passion for using data to solve business problems, drive product innovation, and advance our brand narrative

  • Extraordinary written communication skills: ability to consolidate sophisticated ideas into clear, succinct executive summaries

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don't have 100% of the skills listed, we strongly encourage you to apply if interested.

Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time. We ask that applicants be authorized to work for any US employer, both now and in the future.

#LI-Remote

At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience. All full time employees are eligible for merit increases, discretionary bonuses, and equity. Our job postings may span more than one career level and the base pay range may be modified in the future based on changing market conditions. The starting base pay for this role for all US candidates is between:

$160,000 and $178,200

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including:

  • Medical, Dental, and Vision Insurance

  • A 401(k) plan with company matching and immediate vesting

  • An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required

  • 80 hours of sick time upon hire, refreshed annually

  • Up to 12 paid holidays per calendar year

  • 12 weeks of paid Bonding Leave following the birth or adoption of a new child, plus up to an additional 12 weeks of Medical Leave for birthing parents under our Short Term Disability policy

  • Company-paid Disability, Life, and AD&D Insurance

  • Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance

  • Mental health benefits to support your holistic well-being

  • A generous employee discount program & Sonos Radio HD - on us

For a holistic overview of our benefits, please visit sonosbenefits.com.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

Notice to U.S. Job Applicants: Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.


Follow the links to review the EEO is the Law poster and its supplement. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.

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