Director of Marketing

3 weeks ago


Pittsfield, United States USPRO Full time

Director of Marketing

Pittsfield, MA (Berkshires)

Direct Hire position

Our ideal candidate has an extensive marketing background and work experience managing a variety of engagements and projects end-to-end, including digital marketing, PR, events, and paid advertising.

Responsibilities:

  • Evaluate marketing strategies, tactics, collateral, and prior campaigns for effectiveness and ROI
  • Create and expand marketing strategies and plans for operating businesses
  • Design, plan, and execute effective marketing campaigns in line with the plan
  • Determine and implement key reporting metrics to measure campaign effectiveness.
  • Build brand awareness and generate innovative ideas to promote brands/products
  • Create content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
  • Design and coordinate promotional campaigns, PR, and other marketing efforts across print & digital channels
  • Maintain a consistent view of marketing ROI and KPIs
  • Develop marketing strategies
  • Manage and review the marketing budget for all entities
  • Keep updated on market trends & competitor strategies
  • Provide oversight, guidance, support, and collaboration to Brand Marketing Manager
  • Support programming creation and marketing at the business unit level

Qualifications:

  • Degree in Marketing, Business Administration, or a related field.
  • Prior experience in a similar role.
  • Knowledge of SEO and digital marketing strategies and analytics
  • Adept at building relationships, liaising with multiple stakeholders, and thrive in matrix environments.
  • Strong leader who has built, scaled, and led high-performing marketing teams.
  • Strategic thinker & problem solver with the ability to be hands-on.
  • Comfortable with ambiguity and leading efforts with minimal direction
  • Compensation and benefits package based on experience and qualifications.

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