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Marketing Specialist

2 months ago

Austin, United States Clear Measure Full time

This is a remote position.

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp buyer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Baseline expectations as an employee of Clear Measure:

Behavior consistent with company core values, without exception Consistent professional dress, appearance, and professional interaction with co-workers, clients, and vendors Meeting all individual commitments Prompt and on-time arrival to meetings Adherence to the vacation and OOO policy including proper notice and approval. Ask for help early and often.

Responsibilities:

Conduct market research to find answers about buyer requirements, habits and trends Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.) Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts Support execution of initiatives to reach the target audience through appropriate channels (website, social media, e-mail, etc.) Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Undertake individual tasks of a marketing plan as assigned

Key Functional Areas:

2. Social Media Maintenance and Improvement

Copywriting Persuasively write, create and collaborate on content for all channels Technical Writing Social Media Copy Website Proofreading Fact Checking Be familiar with and update the website with provided content Audit website, social media sites and emails to ensure links are working Participate in social media posting process. Execute activities on the social media calendar 3. Webinars, Podcasts, Forums and other live events Moderate webinars by recording webinars, and monitor the chat room during presentation. Understand and participate in the webinar, forums, LinkedIn lives podcast processes and manage pre and post webinar tasks. Sending Advertising Emails Hosting surveys Creating clips Creating graphics Creating copy (per clip) Posting to YouTube, Social Media Processing Contacts 4. Effective Approach to Work, Reporting and Communication Communicate critical items real time. Engage broad teams (engineering, sales, project management, leadership) frequently to build relationships.

Requirements

Proven experience as a marketing specialist or similar role A creative mindset and a genuine passion for marketing. Ability to think creatively and generate innovative ideas for content Assist in planning, coordinating, and executing marketing campaigns across various platforms. Collaborate with the marketing team to ensure consistent brand messaging and successful campaign implementation. Participate in market research activities to gather insights that contribute to our marketing strategies. Contribute to the creation of marketing materials, including content, presentations, and collateral. Assist in organizing and executing marketing events and activities. Demonstrable experience in marketing data analytics and tools Well-organized and detail-oriented Exceptional communication and writing skills Commercial awareness partnered with a creative mind Collaborates with other team members BSc/BA in marketing, communications or equivalent Solid computer skills, including MS Office, marketing software (Zoho Suite), WordPress and applications (Web analytics, Google Adwords etc.) MS Office / Google Docs Zoho Suite Word Press Google AdWords Camtasia Canva CoSchedule Zoom

Benefits

Competitive Paid Time Off 9 Paid Holidays Education Assistance Health/Medical Insurance Health Care Flexible Spending Account Plan Short-term and Long-term Disability Life and Accidental Death & Dismemberment Dental and Vision 401 (k) Retirement Plan with up to 4% matching

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