Digital Media Buyer

4 weeks ago

Miami, United States One Park Financial Full time
Company Overview

One Park Financial (OPF) is a Financial Technology company that connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they need to take their businesses to the next level.

We want to work with high-performing badasses that will play an integral part in our company's expansion. We understand one thing: it all comes down to working with the right people and enabling them to do what they do best.

About this Role

One Park Financial helps small business owners access working capital. Through our own direct experience, we understand the strengths and needs of entrepreneurs and owners of smaller businesses and the challenges they face when searching for funding options.

We believe everyone deserves a chance to succeed and own their dreams - on their own terms. And we know that small and mid-sized businesses are critical to the well-being of their communities and the financial strength of our nation.

Are you an energetic Digital Media Buyer eager to deliver outstanding results in the world of paid media? If the excitement of strategizing, implementing, and refining digital advertising campaigns ignites your passion, One Park Financial is looking for you.

We seek a proactive, adaptable, and ambitious individual with a natural curiosity that compels them to delve into data daily.

Requirements

The Ideal Candidate Will Have:

  • Stellar communication skills, both verbal and written, with a knack for data-driven storytelling.
  • Robust media planning and strategic skills, capable of leading campaigns from conception to conclusion.
  • A keen analytical mind, adept at monitoring campaign performance, compiling reports, and recommending strategic adjustments.
  • The agility to thrive in a fast-paced setting.
  • A background in managing multiple brands and navigating international markets is preferred.
  • Proven experience across a variety of digital advertising platforms, including but not limited: to Google Ads/YouTube, programmatic display platforms (AdX), Facebook, TikTok, Outbrain, Taboola, and X (formerly known as Twitter).
  • Bilingual - Spanish and English.
  • At least 2+ years of proven display/native experience with success managing monthly six-figure campaign budgets across advertising platforms: Google Ads, Yahoo Gemini, Microsoft Ads, Facebook, LinkedIn, Taboola, Outbrain, AdX, etc.
  • Well-versed in performance marketing, conversion rate optimization, and online customer acquisition.
  • A passion for marketing. You stay up to date on the industry, bidding platforms, and changes as they roll out.
  • A strong grasp of display/native metrics-driven (full-funnel performance) marketing.
  • Strong analytical ability with attention to detail and the ability to multi-task in a dynamic atmosphere.
  • The ability to synthesize complex ideas into actionable recommendations for executives.
  • Experience with reporting tools (e.g., Google Data Studio, PowerBi, Tableau).
  • Extremely knowledgeable with website analytics, tracking, and attribution tools (e.g., Google Analytics, Bizible, Tag Manager, Omniture, WebTrends).
  • A deeply ingrained culture of CRO (not just A/B testing).
  • Experience with the Salesforce suite of tools (e.g., SFDC CRM, Pardot, etc).
Benefits
      • Competitive Salary
      • 401k with Match
      • Health insurance
      • Dental & Vision Insurance
      • Life insurance
      • Paid time off
      • Office Snacks
      • Monthly events
  • OPF is an Equal Opportunity Employer (EOE) and takes great pride in building a diverse work environment. Qualified applicants are considered for employment without regard to age, race, religion, gender, national origin, sexual orientation, disability, or veteran status.

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