Marketing Director

3 weeks ago


Minneapolis, United States Colliers Full time

Make your next move an expert one.At Colliers it's not our success that sets us apart, it's how we achieve it. Our people are passionate, take ownership and always do what's right for our clients, people and communities.Why Colliers?Our enterprising environment needs your expertise to facilitate Colliers' continued growth as an industry leader. Our nimble, decentralized culture can provide you with a wealth of opportunities to learn about our business and quickly gain experience to accelerate your career.OVERVIEWAs the Director of Marketing at Colliers Mortgage Holdings (inclusive of our Mortgage, Securities, Funding, and Insurance teams) you will play a pivotal role in developing and executing strategies to enhance our brand presence, drive lead generation, and support our business growth. You will lead and grow a talented team of marketing professionals to collaborate with a wide range of stakeholders and maintain responsibility for achieving our broader marketing goals and objectives.OBJECTIVES AND RESPONSIBILITIESDevelopment of Overall Marketing StrategyDevelop and execute comprehensive marketing strategies aligned with the company's goals and objectivesPartner with marketing and executive stakeholders across the Colliers enterprise and its affiliated companies (Rockwood Capital, Harrison Street) to ensure brand alignmentDefine key performance indicators (KPIs) and regularly assess and report on the effectiveness of marketing initiativesCollaborate with the executive leadership team to establish marketing budgets and allocate resources effectivelyMaintaining Competitive AdvantageConduct market research to understand industry trends and competitor activitiesProvide insights and recommendations to stay ahead in the marketApprise leadership team of market developments and opportunitiesManaging Social Media Presence:Develop and implement social media strategies to increase engagement, followership, and brand awarenessCreate and curate content that aligns with our brand identity and valuesMonitor and analyze social media metrics to track the effectiveness of campaignsWebsite Design and Management:Oversee the development and maintenance of the company websiteEnsure website content is up-to-date, user-friendly, and optimized for SEOImplement strategies to improve website traffic and user engagementOversight of Conference and Event Planning:Plan, coordinate, and execute industry conferences, seminars, and eventsCollaborate with event vendors and partners to ensure successful event executionEvaluate event outcomes and propose improvements for future eventsEmployer Branding:In collaboration with HR and Talent Acquisition, develop and execute an employer branding strategy to attract top talentHighlight the company's culture, values, and career opportunitiesManage employer branding campaigns across various platformsCreation of Marketing CollateralCreate and maintain marketing collateral, including tear sheets and term sheetsCollaborate with graphic designers and content writers to produce high-quality materialsEnsure consistency and accuracy of marketing materialsQUALIFICATIONSBachelor's degree in Marketing, Communications, Business, or a related fieldProven experience in marketing roles, preferably in B2B marketing, commercial real estate, securities, or commercial finance industryStrong digital marketing skills and proficiency in social media platformsExcellent project management and event planning skillsMarket research and competitive analysis expertiseExperience with website management and content management systemsStrong written and verbal communication skillsAbility to work collaboratively in a fast-paced environmentDetail-oriented with a focus on delivering high-quality resultsFamiliarity with financial services, RFP processes, and real estate terminology preferredBENEFITSWe offer a comprehensive benefits package for employees and their families including medical and dental plan; 401k plan including company matching; firm funded life and disability insurance.#LI-BS1Make your next move an expert one and join us as we lead the industry into the future.Direct applicants only please, no agencies.Colliers provides equal employment opportunity to all persons. No employee or applicant for employment will be discriminated against because of race, creed, origin, marital status, sexual orientation, age, otherwise qualified disabled or veteran status or any other characteristic protected by law. If you are a qualified applicant who requires reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, please contact accommodations@colliers.com


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