Pricing Client Accounting Services WEBCAST

4 weeks ago


Corte Madera, United States CareerBuilder Full time

Understanding how people make buying decisions is key to any successful pricing strategy. By grasping the concepts of how humans make decisions, you can be better equipped to price successfully and increase your profitability. This session will provide a look at behavioral economics, marketing strategy, customer psychology and how these principles should be applied to pricing. This course is ideal for any professional who is interested in being among the leaders in the profession, moving away from the old business model of We sell time while embracing the critical success factors of the knowledge economy, will find this presentation stimulating, dynamic, and thought-provoking.
Highlights

Understand how psychology influences your pricing decisions. Learn how behavioral economic effects influence pricing. Comprehend what and how people buy. How to develop and price options. Using the Stan Shih Smile Curve to determine the value of various services.
Prerequisites

None.
Designed For

CPAs, attorneys, financial professionals insurance professionals and enrolled agents.
Objectives

Recognize the First and Second Law of pricing and how they influence your pricing decisions. Identify anchoring and framing effects that influence pricing. Determine your highest value offerings using the Stan Shih Smile Curve
Preparation

None.
Notice

None.
Fees

Member Price

$89.00
Non-Member Price

$119.00
Credits

2.0 Credits
Technical/Business Management & Organization (2.0)
Ronald J. Baker is a partner in Baker & Barnett, CPAs, Corte Madera, California, the firm he cofounded in 1988. He is a frequent speaker at CPA events and conferences around the world, and a consultant to CPA firms on implementing Total Quality Service and Value Pricing. He is an instructor with the California CPA Education Foundation and hasauthored five courses for them: How to Build a Successful Practice with Total Quality Services; The Shift From Hourly Billing to Value Pricing; Value Pricing, The Graduate Seminar; You Are What You Charge For: Success in Todays Emerging Experience Economy; and Alternatives to the Federal Income Tax. He is a graduate of Disney University and author of The Professionals Guide to Value Pricing, published by Harcourt Professional Publishing.

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