Marketing Content Specialist

2 weeks ago

Herndon, United States Exostar Full time

Title: Content Marketing Specialist
Location: Herndon, VA (or remote from: VA, MD, DC, PA, NC, SC, NJ, GA, FL, IL, TX, WA)
Terms: Full-Time/Permanent
Citizenship: Due to federal ITAR regulations all qualified candidates must be US Citizens.
Exostar - The Company:
Exostars cloud-based platforms create exclusive communities within the Aerospace and Defense, Life Sciences, and other highly regulated industries where members securely collaborate, share information, and operate compliantly. Within these communities, we build trust. By analyzing community data, we provide insights and intelligence, enabling organizations to make better, timelier decisions, mitigate risk, and operate more efficiently.
The main responsibilities of the successful Content Marketing Specialist will be as follows:
Brand and Style Guide Adherence:
Ensure all content aligns with the companys branding and style guide, maintaining consistency and compliance across various mediums.
Project Management from Start to Finish:
Oversee entire content projects, ensuring they align with marketing goals and are completed within set deadlines.
Collaborate with digital marketers and marketing leads to ensure content supports broader marketing and sales strategies.
Independent Content Creation and Management:
Handle all aspects of content creation, from conceptualization and writing to editing and publishing for inbound and outbound initiatives.
Utilize HubSpot for creating landing pages, marketing emails, sequences, social media management, and sales enablement.
Regularly utilize WordPress to update and maintain the website, ensuring content is current, user-friendly, and accurately reflects our brand and messaging goals.
SEO and Paid Advertising Execution:
Work with a team to develop and implement SEO strategies to enhance content visibility and rankings.
Work with a team to create and manage paid advertising campaigns, optimizing for maximum impact and ROI.
Analytics and Performance Tracking:
Utilize analytics tools to track content performance, using insights for continuous improvement and strategy refinement.
Report on content effectiveness and make data-driven decisions for future content initiatives.
Slide Deck Development and Management:
Create and update slide decks for presentations, ensuring they are engaging, informative, and aligned with brand standards.
Flexibility and Adaptability:
Ability to adapt to changing priorities and maintain a proactive approach in a dynamic environment.
Innovation and Creativity:
Bringing new ideas and creative solutions to enhance the effectiveness of content strategies.
Communication Skills:
Excellent interpersonal skills for effective collaboration with various stakeholders.
Please note : Links to relevant writing samples or portfolio may be required.
Exostar is an Equal Opportunities Employer. The company provides equal employment opportunity to all applicants without regard to race, color, religion, sex, national origin, age, marital status, disability status or genetic information. Exostar is committed in providing equal employment opportunity for all person in all facets of employment including recruiting, hiring, compensation, promotion, training, benefits, transfers and working conditions.

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