Marketing Associate
1 month ago
Responsibilities
1. Create meaningful brand moments and integrate promotion and publishing of Farlight games with brand>M plans, collaborating with overseas counterparts and game publishing teams.
2. Identify and leverage opportunities to partner and collaborate with other brands and games within and outside our portfolio.
3. Develop, approve, and maintain consistent brand identity, including positioning, audience definition, B2C and B2B communication pillars and style guides for usage in brand activations, licensing, partnerships, and games.
4. Manage internal resources and external agencies/vendors to successfully navigate all phases of product marketing including, but not limited to all planning & project timelines related to creative development, advertising, in-real-life events, special events, trade and consumer promotions.
5. Work effectively with internal and external, cross-functional teams including Community, Public Relations, Channel Marketing, Digital, Operations, and Development to ensure seamless integration and execution of our global marketing campaigns.
Qualifications & Skills
1. 3+ years of experience in product or brand marketing in video game, entertainment, or related fields. Demonstrated brand development experience strongly desired.
2. Written and spoken English and Mandarin desired.
3. Proven track record of successful marketing management in a leadership role and managing P&L statements for products.
4. Extensive knowledge and interest in video gaming and interactive entertainment industry.
5. Ability to leverage quantitative and qualitative insights with research,partners & licensees to identify market opportunities to shape consumer personas/target audiences,create business plans,brand positioning,and campaign activations.
6. Experience in working successfully with influencers, social media channels is a plus.
7. Experience in Mobile games,live-ops games,film,toys and collectibles is a plus.
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