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Marketing Associate

1 month ago


Los Angeles, United States AE Studio Full time

**About AE Studio**:
We think building software to increase human agency is good. We also think it’s good business.

AE Studio is a leading technology innovation studio specializing in software, data science, and AI development and research-based in Los Angeles. We’ve bootstrapped our way to 100+ without VC, PE, or outside shareholders. It’s a simple business model — our amazing people do amazing work, we turn a profit, and we hire more amazing people.

Ok, there’s some nuance, we have a Skunkworks division and launch vertical SaaS companies like Instill Video and do NFT drops, all while keeping a laser focus on our enterprise sales targets for our core consulting business. We also support AI Safety and brain-computer interface research as part of an active and academic community.

We are looking to hire a Marketing Associate who aligns with our philosophy and can help our Director of Marketing take our initiatives to the next level.

**About the Marketing Associate Role**:
The Marketing Associate is a confident self-starter and generalist who lines up resources and priorities for a distributed Marketing and Sales team. This opportunity is a unique chance to deepen your B2B marketing skills during a key growth period.

The Marketing Associate will project manage deadlines, details, HubSpot, and GA reporting. They’ll also drive cross-functional internal communications and connect with partners and vendors. In true start-up style, the Marketing Associate will organize and support logistics for all the things: paid media, podcasts, events, sponsorships, performance marketing, website, brand, partnerships, social media platforms, and more.

It’s a lot.

And a lot of fun. And if it sounds like the scope and pace you like, you should definitely. More than a taskmaster, your job is to keep the big picture in mind and make sure all the pieces come together to make it real. In this role, you'll:

- Project management across all marketing functions: paid and performance media, creative asset production and delivery, calendars, and scheduling, creative requests, events, sponsorships, vendors, and partners.
- Be a nimble prioritizer of various functions based on A/B test results, leading and lagging metrics, and strategic direction. Adjust routines over time as needed.
- Pull regular metrics reports from HubSpot. Troubleshoot attribution of leads and work cross-departmentally to ensure accurate data.
- Support demand generation and pipeline optimization. Prioritize communication and goal alignment with the Sales team, coordinating lead generation strategy plans, lead scoring and ROI-based decision making.
- Content is a top priority for Marketing. Optimization of social channels, video and written content and SEO is key for success.
- Try out new tools. You’ll thrive in this position if you say, have a “Tools to Try '' bookmark on your browser right now and adopt new platforms with ease and enthusiasm. Our Skunkworks division creates 2-3 new tools each week and you’ll demo these MVPs, research them internally, and draft descriptions of them.
- Deliver on department KPIs aligned to AE Studio’s software consultancy, but have a working knowledge of our Skunkworks division and the AI Safety/BCI research efforts.

**Qualifications for the role**:

- B2B marketing experience, experience sharing revenue goals with Sales.
- Confidence and quick mastery of existing and emerging platforms: Trello, LinkedIn, YouTube, TikTok, Twitter, Slack, Figma, Canva, Meta, Google Ad Suite etc.
- Experience with AI and emerging models: ChatGPT, Midjourney, Claude, and others.
- Familiarity with paid and performance media metrics as benchmarks for a successful growth marketing strategy.
- Data-driven mindset: Hyper curious and always checking our KPIs, metrics and reports to understand and influence future initiatives.
- Experience with pipeline optimization driving KPIs, metrics collection and reporting. Understand and speak to an ROI-driven marketing and sales strategy. Identify changes in metrics over time. HubSpot experience preferred.
- Working knowledge of ICP, TAM, and audience segmentation strategies.
- Confidence with monthly budget; experience tracking department spending, facilitating payments, managing contracts and anticipating key renewal and other dates.

**AE’s Core Values**:
AE Studio is a deeply mission and core values driven organization. We take pride in our alignment with our values. You will constantly hear “I’ve never been at a company that actually follows their core values like this. It’s amazing.” You’ll also hear that people grew more at AE than ever before in their career, both professionally and personally, through coaching, feedback, and working around other A-players.

Alignment with our core values is a critical aspect of the selection process. We will hire someone who can live these values and work in a values-aligned way:

- **Growth Mindset Within Effective External Structures


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