Senior Digital Content Strategist

3 weeks ago

Chicago, United States CareerBuilder Full time

You will be working across various customers you will build content strategies that align with the Salesforce and Customer Success product roadmaps and business priorities. You will help take our digital customer onboarding and adoption content to the next level.
Youll identify, review, and map content into strategies to meet customer objectives. Youll also help fill gaps to ensure we have content for all of our audiences, determining what form the content should take, where it should live, and how it will find its audience.
The successful candidate will lead collaborative, data-driven planning; establish relationships; and have a passion for driving customer success.
Responsibilities
Work cross-functionally with customers, instructional designers, writers, and creatives to develop digital content across channels (including email) that is engaging, impactful, and drives business value

Conduct Program discovery with key collaborators and develop a content strategy with a customer-first approach

Work with collaborators, SMEs, and Content Developers to build onboarding and adoption customer experiences for Success Plan customers

Lead content development projects from start to finish

Understand the complexities of Salesforce product/technology so you can identify content that communicates how it works and why it matters

Understand existing content (i.e. Success Engagements, Expert Coaching Programs, Trailhead, etc.) and how it aligns with the right content at the right time approach

Identify content gaps and build content that maps to customer audiences and journeys

Assist in writing and copy review as needed; review copy for voice, tone, and accuracy

Lead and refine existing content in need of refresh and/or reinvent

Review content analytics to understand customer impact and advise future content creation decisions

Prioritize and lead commitments optimally in a fast-paced environment

Help the team stay abreast of digital customer success industry trends and innovations

Preferred Qualifications/Skills
4+ years of related experience in content strategy, content development, B2B digital marketing, creative, program management, or equivalent skills

Degree or equivalent confirmed experience required. Experience will be evaluated based on the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer roles, work experience, etc.)

Excellent communication skills, both written and verbal

Highly collaborative teammate who excels in a sophisticated, matrixed environment

Able to lead all aspects o multiple work streams simultaneously and be equally comfortable delegating or owning tasks

Experience developing a variety of content assets

Understanding of how to communicate across digital channels, including email, landing pages, in-app, community

Strong short-form writing and copy-editing skills

Analytically inclined, outstanding organizational skills with thorough attention to detail

Strong project management skills, including leading projects from start to finish, developing and working toward set deadlines, identifying project goals, and tracking progress

Strong background in developing and performing persona-focused and/or industry-specific marketing campaigns

Ability to work effectively with a geographically dispersed team

Able to work independently and be a self-starter, prioritize, multitask, and perform effectively

A steadfast focus on the customer experience

Experience with Salesforce and/or CRM applications

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