Marketing & Events Manager
4 weeks ago
Hour Media is seeking an organized and resourceful Marketing & Events Manager to oversee marketing programs, events and PR for the Detroit and Grand Rapids markets. Individual would be responsible to lead efforts to increase revenue contributions, event attendance growth and engagement, and sponsorship sales.
Responsibilities:
Leading Hour Media's team of event and marketing professionals/
Creating and executing detailed marketing plans for all Hour Media programs, products, and events
Developing and researching new event opportunities and digital marketing programs
Securing and managing event vendors
Brainstorming new sponsorship opportunities
Communicating with sponsors to execute contract deliverables and ensure client satisfaction
Overseeing guest experience for event attendees
Managing budgets for all revenue-generating events and programs
Working with PR firm to elevate and establish branding, coordinate media opportunities, and act as on-air presence for TV segments and radio interviews
Developing, proposing, and executing sponsorship and partnership agreements with charitable organizations, non-profits, schools, and chambers to align brands with desired audiences
Overseeing execution of social media strategy, including marketing plans that leverage social media platforms to promote brand engagement and audience growth
Supervising design of promotional materials for marketing programs and events
Requirements:
Minimum 2-3 years event planning & execution experience
Experience crafting and executing marketing plans
Ability to develop strong client and industry relationships
Highly-motivated and detail-oriented individual
College degree preferred
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