Marcom Programs Manager

Join our dynamic Consumer Product Category team and be our ambassador working to interact with customers in worldwide events and drive positive press reviews for our new products
Job Summary
This role is responsible for leading the development and evaluation of comprehensive image-building, awareness-building, and promotional programs, as well as overseeing strategic communication initiatives across the company, regions, and industries. The role also serves as a communications consultant, establishes key performance metrics, manages functional budgets, and drives cross-functional coordination for successful communication programs. Additionally, the role includes contributing innovative ideas, leading large cross-functional teams, acting as a functional manager, and providing mentorship and guidance to lower-level employees to support operational and strategic plans.

Responsibilities
Leads development and evaluation of key image-building, awareness building and/or promotional and demand generation programs and contact strategies across audiences, industries, sales channels, or businesses in direct support of revenue targets.
Leads strategic and integrated communications initiatives for the company, worldwide business group or across a region.
Develops and drives a coordinated reference selling process across a business, industry or geography that has field and management backing.
Serves as communications consultant and strategist for assigned business.
Establishes, tracks, measures and reports business group or country measurements of success like calls, clicks, leads, revenue, etc.
Manages functional budgets, ensuring they stay within estimated limits and selects, manages, and motivates agency and/or contractor management.
Oversees and drives coordination with cross-functional teams to ensure the successful execution of communication programs.
Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
Provides mentorship and guidance to lower-level employees, thus, ensuring the realization of operational and strategic plans.
Criteria/Skill Set:
PC knowledge and passionate about technology
Team player, driven, and results oriented.
Committed to following through.
Adaptable and flexible in an ever-changing environment.
Articulate and passionate in product pitches, comfortable with technical press to drive positive reviews and workshops for our new products.
Education & Experience

Recommended
Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10+ years of work experience, preferably in direct marketing, communications, or a related field.

Knowledge & Skills
Change Management
Communication Strategies
Content Creation
Content Development
Content Strategy
Corporate Communications
Customer Relationship Management
Internal Communications
Journalism
Key Performance Indicators (KPIs)
Marketing
Marketing Communications
Media Relations
Newsletters
Press Releases
Project Management
Public Relations
Social Media
Strategic Communication
Thought Leadership

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
Marketing

Marcom Programs Manager

Description -
Join our dynamic Consumer Product Category team and be our ambassador working to interact with customers in worldwide events and drive positive press reviews for our new products
Job Summary
This role is responsible for leading the development and evaluation of comprehensive image-building, awareness-building, and promotional programs, as well as overseeing strategic communication initiatives across the company, regions, and industries. The role also serves as a communications consultant, establishes key performance metrics, manages functional budgets, and drives cross-functional coordination for successful communication programs. Additionally, the role includes contributing innovative ideas, leading large cross-functional teams, acting as a functional manager, and providing mentorship and guidance to lower-level employees to support operational and strategic plans.

Responsibilities
Leads development and evaluation of key image-building, awareness building and/or promotional and demand generation programs and contact strategies across audiences, industries, sales channels, or businesses in direct support of revenue targets.
Leads strategic and integrated communications initiatives for the company, worldwide business group or across a region.
Develops and drives a coordinated reference selling process across a business, industry or geography that has field and management backing.
Serves as communications consultant and strategist for assigned business.
Establishes, tracks, measures and reports business group or country measurements of success like calls, clicks, leads, revenue, etc.
Manages functional budgets, ensuring they stay within estimated limits and selects, manages, and motivates agency and/or contractor management.
Oversees and drives coordination with cross-functional teams to ensure the successful execution of communication programs.
Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
Provides mentorship and guidance to lower-level employees, thus, ensuring the realization of operational and strategic plans.
Criteria/Skill Set:
PC knowledge and passionate about technology

Team player, driven, and results oriented.

Committed to following through.

Adaptable and flexible in an ever-changing environment.

Articulate and passionate in product pitches, comfortable with technical press to drive positive reviews and workshops for our new products.

Education & Experience

Recommended
Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
Typically has 10+ years of work experience, preferably in direct marketing, communications, or a related field.

Knowledge & Skills
Change Management
Communication Strategies
Content Creation
Content Development
Content Strategy
Corporate Communications
Customer Relationship Management
Internal Communications
Journalism
Key Performance Indicators (KPIs)
Marketing
Marketing Communications
Media Relations
Newsletters
Press Releases
Project Management
Public Relations
Social Media
Strategic Communication
Thought Leadership

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
Job -
Marketing

Schedule -
Full time

Shift -
No shift premium (United States of America)

Travel -
25%

Relocation -
No

EEO Tagline -
HP Inc. is EEO F/M/Protected Veteran/ Individual with Disabilities.

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