Senior Manager, Demand Generation

1 month ago

Cleveland, United States Rockwell Automation Full time

Toronto, Ontario, Canada Cleveland, Ohio, United States United States of America Milwaukee (South 2nd Street) Rockwell Automation

is a global technology leader focused on helping the world's manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better. We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that's you we would love to have you join us Job Description Fiix, by Rockwell Automation Inc., is on a mission to build better maintenance teams by connecting customers to the tools, resources, and technology they need to join the future of maintenance. We help our customers drive better business outcomes with easy-to-use, AI-driven maintenance software, an open ecosystem, pre-built integrations and the industry expertise they need for maintenance success. About the team: Our team is made up of professionals who bring together a variety of experiences, backgrounds and perspectives. We celebrate the diversity of our people and place a high value on creating an environment where everyone can bring their whole self to work. You'll have the opportunity to work on challenging projects, develop your expertise and pursue leadership, within and outside of your role. Responsibilities: Create and execute global inbound lead generation and acquisition programs using a variety of channels including SEM, SEO, affiliate programs, inbound web experience and landing pages, and display advertising. Manage a team of digital marketing experts and own lead generation funnel performance including traffic, MQLs, prospect engagement, conversion rates, and pipeline generation. Partner closely with the campaign, revenue, and product teams to shape inbound go-to-market motions. Drive new logo customer acquisition and deliver on pipeline goals. Lead, guide, coach and develop a highly technical team that operates paid digital channels, web conversion strategy, SEO, digital awareness campaigns, experimentation and growth strategy. Oversee performance and growth of our online inbound funnel in partnership with Business Development and Sales leads, continually measuring, analyzing, and reporting on programs across a variety of SaaS metrics. Manage multi-million-dollar demand generation budget. Assess campaign ROI, adjust tactics, and allocate resources efficiently to optimize the budget and program performance. Partner with Campaigns, Customer, and Channel Marketing functions to fulfill both always-on and initiative-based programs. Maintain current knowledge of trends and new solutions in demand generation (e.g., AI lead scoring). The Essentials - You Will Have: Bachelor's degree or equivalent work experience. Ability to travel up to 5% of the time. Legal authorization to work in the US or Canada is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. The Preferred - You Might Also Have: 5+ years in demand generation, growth, or customer acquisition for global market; preferably in a B2B SaaS technology company. Hands-on knowledge of demand generation principles, practices, and tactics (e.g., SEM, SEO, inbound go-to-market motion, etc.). Deep understanding of modern marketing techniques, including persona-based marketing, digital engagement and acquisition tactics, conversion rate optimization, and AI-powered lead scoring. Proven track record building TAM and SAM models using third party datasets to determine search volumes and YoY trends, and turning those models into operational plans. 3+ years' experience in a people management role with direct experience growing and developing others. Proven ability to plan and implement marketing campaigns. What We Offer: Health Insurance including Medical and Dental. Health Care Spending Account (HCSA - dependent on the plan chosen). Employee Assistance Program (EAP). Retirement plans. Paid Time off. Volunteering Time off. Employer Savings Plan Matching (includes RRSP, TFSA, and EPSP). Employer Paid DC Pension. Maternity and Parental Leave Top-Up. Fitness Reimbursement Program. Flexible Work Schedule. This position is part of a job family. Experience will be the determining factor. This is a summary of the position's responsibilities and does not reflect the entire scope of work expectations. Actual pay will be based on factors such as skills, knowledge, education, and experience. We are an Equal Opportunity Employer including disability and veterans.

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