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Brand Manager
2 months ago
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
About the role
Seeking a visionary Brand Manager to elevate our leading brands to new heights in dynamic markets worldwide. Immerse yourself in customer insights and market trends, shaping the future of our products with your innovative ideas. As a key player in our marketing team, you'll have the opportunity to implement strategies that resonate on a global stage, bringing our brands to life both online and in stores. Your strategic input will craft ambitious plans, fostering sustainable growth and success for the long haul.
Your responsibilities
Help to create a vision and long-term strategic direction for the portfolio that is consistent with business priorities and objectives
Build superior brand equity to create a strong brand image with consumers and medical customers through strong communication, messaging and brand equity platform
Identify research needs to better understand consumer / customer behavior and to identify future growth opportunities and new brand opportunities
Effectively translate multiple sources of research data into insights and opportunities for growth
Lead Canadian innovation opportunities for current portfolio and whitespaces that meet consumer / customer needs and financial objectives
Continuously oversees brand performance as measured by key brand performance metrics, research findings, channel execution performance measures as well as understanding of the impact of the external environment on brand performance. Provides recommendations to enhance performance.
Manage financial requirements including sales, P&L, pricing and sales forecasting against marketing plan objectives
Develop strong relationships with global & NA counterparts sharing and understanding opportunities and direction to drive higher brand performance
Provide effective communication guidance, messaging and strategic direction across all areas of execution (retail, medical, CRM, research, packaging)
Provide clear, focused briefing and direction to all marketing channels ensuring that they deliver tactics that build brand equity and brand performance consistent with business priorities and objectives
Partner with external agencies and senior manager to build messaging and creative direction to guide all marketing channels as they implement the brand vision through the tactical plans.
The experience we're looking for
University degree in Business Management with a focus in marketing or strategic planning
Minimum 5 years’ experience in brand management for consumer-packaged goods (or relevant) organization
Strong strategic capabilities in developing brand strategy / business planning, brand equity and positioning
Lead innovation projects to market
Project management experience in a matrix (accountable for results w/o direct line authority)
Experience organizing and prioritizing multiple initiatives for yourself and those lead by others to meet timelines and budgets
Experience with digital applications and strategies to drive brand equity and engagement
Market research and consumer tracking techniques and their application
Delegation and coaching / guidance to other managers and support staff
Worked with consumer, medical and retail channels to drive brand performance
Experience working within strict regulatory & legal environments
Exposure to financial management, sales analysis and forecasting
The skills for success
Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.
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