Web Analytics Consultant

3 weeks ago

New York, United States TechTriad Inc Full time

What you’ll do: As an Analytics and Integration Engineer, you will be designing and implementing analytics solutions in the Account Management, Purchase Flows, and Marketing Websites. Working closely with business stakeholders, application developers, and data analysts, you will write elegant and efficient client-side JavaScript, utilize Adobe Tags (formerly Launch), Adobe Analytics, and other technologies to help learn how to better serve its customers. In addition, you will deploy affiliate marketing requirements and other third-party integrations to meet business and compliance needs. Gathering of data is only meaningful if you can take meaning from it. An engineer with a history and passion for data analysis, reporting, and insights will be welcome. A forward-thinker with an innovative streak, you think in terms of “how might we…” or “wouldn’t it be better if…” when engineering. Rather than only tackling a to-do list, you approach problems with an eye for continuous improvement and have the space to raise your ideas and carry them through.

What you’ll need: Bachelor's degree or equivalent work experience required Proficient in modern JavaScript with extensive hands-on experience Moderate proficiency in HTML and CSS for tag customization and troubleshooting Familiarity with both traditional server-rendered web and single-page applications Proven expertise in configuring and managing tags, rules, and data elements using Adobe Launch or Tag Manager platform Knowledgeable in designing and implementing a data layer to optimize data collection and simplify the tagging process Familiarity with web analytics platforms such as Adobe Analytics, Google Analytics, or similar tools for seamless integration and data accuracy Experience using version control systems for handling changes and updates to tag configurations Analytical skills for understanding data requirements, business goals, and translating them into effective tag management strategies Proficient in generating reports and insights from tag data, providing actionable recommendations for enhancing website performance and user experience Familiarity with A/B testing methodologies and the capability to implement tags for tracking and optimizing experiments Knowledgeable in setting up and optimizing conversion tracking for various online goals and events Effective communication skills to engage with diverse stakeholders, including marketers, developers, and team members, for gathering requirements and providing updates on tag management activities Collaborative approach with cross-functional teams, including marketing, IT, and analytics, to ensure alignment on tagging strategies and goals Thorough documentation skills for creating and maintaining documentation related to tag implementations, data layers, and associated processes Commitment to staying informed about industry trends, updates to the Adobe Launch platform, and best practices in tag management and digital analytics Strong problem-solving skills for addressing challenges related to tag management and data tracking Meticulous attention to detail to guarantee accurate and consistent data collection Must have the legal right to work in the U.S.

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