Senior Manager, Blood Portfolio Marketing

3 weeks ago

Olympia, United States Helios HR Full time

My client, the American Society of Hematology has an immediate need for a Senior Manager, Blood Portfolio Marketing. Please see details below.

** this is a hybrid role and all employees must be onsite every Tuesday, Wednesday & Thursday **

POSITION SUMMARY

The Senior Manager, Blood Portfolio Marketing leads promotional initiatives and strategic campaigns focused on author and reviewer engagement, awareness, and readership growth for the Blood Journals and develops the strategic vision for the Blood Podcast program, as well as the Blood Journals social media program ensuring the Blood journals prominent position in the hematology community.

The Senior Manager, Blood Portfolio Marketing works closely with editorial, digital and production teams to execute marketing campaigns, create impactful content, and analyze market trends. The position is responsible for collaborating with internal and external stakeholders to achieve editorial and business goals and is a crucial role for promoting the Blood Journals and driving the portfolios’ success in the market. The Senior Manager, Blood Portfolio Marketing stays abreast of the evolving publishing landscape and works to position the portfolio as leaders in hematology. Additionally, the Senior Manager assists the Deputy Director with drafting the Blood Portfolio Marketing budget and reviewing ASH quarterly financial statement for marketing expenses.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Blood Portfolio MarketingDevelop and execute comprehensive marketing strategies aligned with the Blood Journals to enhance brand awareness, increase submissions, improve email subscription rates, and expand our ASH’s footprint for scholarly peer-reviewed journals.Oversee the development and implementation of author targeted marketing campaigns across multiple channels, including digital, print, and social media, to reach new potential authors, reviewers, and readers for the Blood Journals.Analyze industry trends to identify emerging opportunities and inform strategic marketing decisions for the Blood Journals portfolio.Collaborate closely with the publications editorial and digital teams, and ASH Communication Department to ensure alignment of marketing efforts with overall strategic goals.Liaison with Communications Department to ensure synchronization of Blood Journals email campaigns served through Salesforce Marketing Cloud with overall ASH deployments and objectives.Liaison to Elsevier marketing team; assist in retrieval of ASH materials for Elsevier campaigns and coordinates with ASH editorial teams and Communication Department as needed.Stay abreast of evolving trends and technologies in the scholarly publishing industry to adapt and enhance marketing strategies.Develop marketing copy, including text and creative material, for social media, website promotion, newsletters, and other distribution methods to position the Blood Journals as leaders in hematology.Responsible for drafting the Blood Portfolio Marketing budget and for supporting the Deputy Director, Publications with monthly reviews of Blood Journal marketing expenses.Responsible for Blood Portfolio Marketing at the ASH Annual Meeting.

Manage Blood Portfolio multimedia developmentBlood Podcast vendor relationships, handle contract negotiations (medical writers, narrators, etc.) and maintain contacts within multimedia development talent pools.recording, editing, and production of multimedia content forBlood Journals.relevant knowledge of best practices in podcast development, programming, and dissemination.Interface with multimedia vendors to schedule, plan, and produce original video, animation, and audio content e.g., Blood Review Series Videos.

Direct the Digital Publications Specialist in delivering the Blood Podcast program e.g., interface with special section editors, coordinate with production vendor, publish episodes, and provide usage reports.

Blood Portfolio Social Media ProgramstheBlood Journals social media program and initiatives.theBlood Journals social media collaboration with ASH Communications.with Digital Publications Specialist content posting and coverage of the social media channels.

Collaborates with department leadership to develop social media strategy across publications.Maintains knowledge of social media programs among competing publications and best practices.

Management & SupervisionSupervises the Digital Publication Specialist.Motivates staff and monitors performance to ensure the productivity of the staff.Carries-out performance evaluations in a timely fashion.

QUALIFICATIONS, KNOWLEDGE SKILL REQUIRED

Bachelor’s degree in English, marketing, science, or related field with a minimum of 7 years of related experience preferably in subscription fulfillment and implementing marketing plans.Understanding of the scholarly article publishing process, including guidelines related to research misconduct.Experience mentoring and supervising or otherwise supporting the professional growth and development of junior colleagues.High level of computer literacy, including knowledge of Adobe Photoshop or equivalent software; general knowledge of HTML and XML a plus.Excellent organizational skills and ability to meet deadlines, as well as sound judgment and strong decision-making skills.Excellent oral and written communication skillsProficiency with MS Office applications (Word, Excel) and Internet required.Strong interpersonal skills including professionalism and ability to work well with ASH staff and ASH leadership.Strong customer service orientation.

#J-18808-Ljbffr

  • Senior Marketing Manager, B2C

    4 days ago

    Olympia, United States Wondr Health Full time

    Wondr Health Senior Marketing Manager, B2C Olympia , Washington Apply Now Wondr Health is the proven leader in preventative and chronic care for metabolic, emotional, and physical health transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers interrelated, personalized,...

  • Junior Marketing Coordinator

    1 week ago

    Olympia, United States IA Interior Architects Full time

    Working under direct supervision, responsible for coordinating activities involved in the preparation of marketing proposals, presentations and submittals. JOB RESPONSIBILITIES:Participate in the production and maintenance of IA’s marketing resource materials.Ensure that studio marketing materials are consistent with firmwide brand guidelines and...

  • Senior Product Marketing Manager

    3 weeks ago

    Olympia, United States CareerBuilder Full time

    Senior Product Marketing Manager Job ID: 1580 Location: Bellevue, WA Type: Permanent Status: Closed Key Skills: Product marketing, OEM/ODM, go-to-market product strategies within wireless industry, consumer electronics Description: Be part of a fast growing global company that is redefining the way mobile handsets are developed and branded. We are currently...

  • Enterprise Portfolio Management Office Director

    4 days ago

    Olympia, United States State of Washington Full time

    Enterprise Portfolio Management Office Director (WMS4/ITICEA) 71065201 This recruitment is posted continuously. Application review will begin on April 29, 2024, and you are encouraged to submit your application materials as soon as possible. The hiring manager reserves the right to close the posting at any time once a selection has been made. Are you looking...

  • Management Trainee

    1 week ago

    Olympia, United States Olympic Marketing Group Full time

    Job DescriptionJob DescriptionWas the growth potential in your position 86’d like last week’s special? Tired of selling your soul for tip money? Well we have the solution for you! We wanted something that fit right in the middle between professional business culture and the flexibility of the service industry. We wanted a work environment where we could...

  • Management Trainee

    23 hours ago

    Olympia, United States Olympic Marketing Group Full time

    Job DescriptionJob DescriptionWas the growth potential in your position 86’d like last week’s special? Tired of selling your soul for tip money? Well we have the solution for you! We wanted something that fit right in the middle between professional business culture and the flexibility of the service industry. We wanted a work environment where we could...

  • Event Marketing Manager

    7 days ago

    Olympia, United States Primer Full time

    Primer Technologies is seeking a results-oriented Senior Program Manager, Events Marketing who specializes in event marketing and/or field marketing strategy, execution, and analysis. This individual collaborates closely with account executives within the US Defense and Intelligence community to ensure that event marketing plans align with account...

  • Marketing Manager, Thought Leadership

    4 days ago

    Olympia, United States HP Full time

    Marketing Manager, Thought Leadership – Hybrid Systems Marketing About The Team The WW Hybrid Systems Marketing team at HP embodies a culture of collaboration, innovation, and excellence in delivering marketing and communications for our Hybrid Systems, which include Poly audio and video solutions and HP branded peripherals. Together, we are a dedicated...

  • Senior Business Development Manager

    2 weeks ago

    Olympia, United States Buchanan Legal Professional Services Full time

    A prestigious international law firm is seeking a Senior Business Development Manager to work closely with and support the firm’s White Collar & Regulatory Enforcement practice group and Investigations working group. The Senior Business Development Manager will lead business development, branding, and marketing initiatives, serving as a strategic business...

  • Senior Business Development Manager

    1 week ago

    Olympia, United States Buchanan Legal Professional Services Full time

    A prestigious international law firm is seeking a Senior Business Development Manager to work closely with and support the firm’s White Collar & Regulatory Enforcement practice group and Investigations working group. The Senior Business Development Manager will lead business development, branding, and marketing initiatives, serving as a strategic business...

  • Assistant Manager Trainee

    4 days ago

    Olympia, United States Olympic Marketing Group Full time

    Job DescriptionJob DescriptionOlympic Marketing Group is a premier marketing and promotions firm specializing in direct marketing campaigns in Olympia. Our nationally accredited management team is our reason for continued success and development. As we begin to launch new direct marketing campaigns for an essential service provider, we need an Assistant...

  • Assistant Manager Trainee

    4 days ago

    Olympia, United States Olympic Marketing Group Full time

    Job DescriptionJob DescriptionOlympic Marketing Group is a premier marketing and promotions firm specializing in direct marketing campaigns in Olympia. Our nationally accredited management team is our reason for continued success and development. As we begin to launch new direct marketing campaigns for an essential service provider, we need an Assistant...

  • Assistant Manager Trainee

    16 hours ago

    Olympia, United States Olympic Marketing Group Full time

    Job DescriptionJob DescriptionOlympic Marketing Group is a premier marketing and promotions firm specializing in direct marketing campaigns in Olympia. Our nationally accredited management team is our reason for continued success and development. As we begin to launch new direct marketing campaigns for an essential service provider, we need an Assistant...

  • Senior Product Manager

    2 days ago

    Olympia, United States Wilson Language Training Full time

    Wilson Language Training Senior Product Manager Olympia , Washington Apply Now Wilson Language Training is a pioneer and leader in championing the science of reading and empowering educators across the country to pursue -Literacy for All.- For over 30 years, Wilson Language Training- (WLT) has been devoted to improving instruction for students with dyslexia...

  • Marketing Project Manager

    6 days ago

    Olympia, United States STEM Talent Solutions Full time

    Hybrid Opportunity - Required to be onsite Wednesdays and Remote M,T,Th and F What is the opportunity?This project manager is accountable for planning, monitoring and ensuring all architectural sales marketing materials for assigned divisions are available on-time and accurate to sell homes. It’s critical for this role to develop strong relationships,...

  • Sales Associate

    7 days ago

    Olympia, United States Olympic Marketing Group Full time

    Job DescriptionJob DescriptionWe are Olympic Marketing Group, one of the leading providers in Sales, Customer Service, and Business Development for top-tier nationwide clients. We are in search of an entry-level Sales Associate that has an exuberant personality and a passion for working with others! Our entry-level Sales Associates place a huge emphasis on...

  • Sales Associate

    3 days ago

    Olympia, United States Olympic Marketing Group Full time

    We are Olympic Marketing Group, one of the leading providers in Sales, Customer Service, and Business Development for top-tier nationwide clients. We are in search of an entry-level Sales Associate that has an exuberant personality and a passion for working with others! Our entry-level Sales Associates place a huge emphasis on the attention to detail with...

  • Assistant Senior Investment Officer

    2 weeks ago

    Olympia, United States Washington State Investment Board Full time

    The WSIB is seeking a qualified candidate to join our Tangible Assets team as an Assistant Senior Investment Officer (ASIO). This is a unique opportunity to join a globally recognized investment management organization. The primary objective of the ASIO – Tangible Assets is ongoing selection, due diligence, and monitoring of individual tangible asset...

  • Client Relations Representative

    7 days ago

    Olympia, United States Olympic Marketing Group Full time

    Job DescriptionJob DescriptionWe are seeking an enthusiastic and dynamic individual to join our team as a Retail Marketing and Promotions Client Relations Representative. In this role, you will play a vital role in building and maintaining strong relationships with our clients in the retail industry, ensuring their marketing and promotional needs are met...

  • Client Relations Representative

    12 hours ago

    Olympia, United States Olympic Marketing Group Full time

    Job DescriptionJob DescriptionWe are seeking an enthusiastic and dynamic individual to join our team as a Retail Marketing and Promotions Client Relations Representative. In this role, you will play a vital role in building and maintaining strong relationships with our clients in the retail industry, ensuring their marketing and promotional needs are met...